Director of Relationship Marketing Responsys
The Director of Relationship Marketing is responsible for developing, managing, and optimizing the creation and execution of all strategic and tactical elements of the Company's email and cross-channel marketing campaigns. Leading a team and working in conjunction with global program managers, this role determines the digital communications strategy, oversees the campaign deployments, and provides centralized reporting and optimization recommendations. The Director will report to the VP of Marketing, and will assume direct responsibility for the email and cross-channel marketing program and will be expected to maximize and increase the return of these programs over time.
Manage the cross-channel communication plan to increase customer engagement and retention, increase and accelerate new business opportunities, and optimize customer and prospect communication touch points.
Lead a cross-functional team in formulating program plans to achieve specific business objectives, identify and prioritize key programs and initiatives, present campaign plans, oversee execution, and lead reporting and optimization efforts.
Create and lead the planning and development of ongoing communications targeted toward multiple key segments through in-depth customer and industry analysis.
Push the envelope of ground-breaking strategies for delivering successful integrated lifecycle digital programs, leveraging internal professional services resources to create and implement plans to optimize creative, deliverability, data hygiene, privacy, segmentation, testing strategies, etc.
Oversee campaign calendar to streamline global operations, ensure global contact and communications strategy is supported, and provide recommendations for improvement.
Monitor deliverability and work with the email reporting and deliverability tools as well as the deliverability team to maintain a high delivery rate.
Perform detailed analyses across programs, campaigns, and segments and implement actionable recommendations for improvement and monitor key performance indicators and trends.
Work with internal teams to design, develop, and manage company segmentation rules and models, containing demographics, psychographics, and firmographics.
Perform analysis to report on customer profiling, online activity, campaign response behaviors, retention, up-sell/cross-sell, and attrition.
Interface with senior executives to report on the effectiveness and success of digital marketing campaigns and programs.
The qualified candidate will have:
A minimum of 6 to 8 years experience in online marketing and/or database marketing, with at least 3 years of experience with the email channel. Solid domain experience with email marketing, CRM, and web analytics SaaS applications strongly preferred.
Direct experience in developing and executing online relationship and lifecycle marketing campaigns to increase response, revenue, and lifetime value
Current knowledge around email marketing opportunities and challenges including deliverability, creative, segmentation and modeling, privacy and data security, etc.
Demonstrated ability to develop and manage an effective, high-touch, customer-centric, community experience
Strong quantitative, analytical, and problem solving skills, including data mining and modeling
Passion for the online marketing space with a solid understanding of direct marketing principles and research techniques
Excellent communication and project management skills
Ability to lead as well as work within a cross-functional team
BA in Marketing or related field
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