Director of Search Engine Marketing Retrofit
THIS JOB HAS EXPIRED Retrofit is hiring:
King of All Search Terms
i.e. Director of Search Engine Marketing
Retrofit (www.RetrofitMe.com) seeks a rockstar who has demonstrated the ability to drive e-commerce sales through an in-house Google Adwords search account.
You have personally managed the account and are gifted in crafting search ads as well as bidding strategy. You have consistently delivered targeted cost per acquisition. You have also successfully:
? built out search accounts across Google, Bing, and Yahoo
? purchased PPC across Facebook and LinkedIn
? led a wide range of lead gen and affiliate programs
? purchased retargeting and display advertising
You love data analytics and are adept in Google Analytics, as well as other analytics tools like ClickTale or Crazy Egg. You?re a street smart, voracious learner.
This is a once in a lifetime opportunity to explode the awareness of and conversion to the best weight loss program the world has seen. Over 90% of Retrofit clients are losing weight, and the average loses 20 pounds.
Reporting directly to our Chief Marketing Officer, you will be responsible for: Fully building out our non-branded search strategy, expanding terms we bid on, planning landing pages and paths that make the most of conversion through those terms. Capitalizing on branded terms, expanding to every reasonable branded term and then creating additional ones where there is an opportunity. Adding all other PPC channels as it makes sense. Shaping the SEO strategy based on SEM insights. Providing analysis of the account and able to synthesize with Google Analytics.
You have at least 3 years experience in search marketing and have purchased at least $500,000 in AdWords.
Best of all, you can work from anywhere in the world. We don?t care ? as long as you put Retrofit on the map.
||Chicago, IL |
THIS JOB HAS EXPIRED
All Jobs: at Retrofit
|Headquarters:||123 N. Wacker Dr. Suite 1250 |
Chicago, IL 60606
|Company Profile:||Retrofit (www.retrofitme.com) is a Chicago-based startup that is doing some actual good for the world. We are tackling one of the biggest health problems effecting the United States and much of the rest of the world: unhealthy weight and obesity. In the US today, over 68 of adults are overweight and over 35 are obese. A recent report by the Organization for Economic Cooperation and Development (OECD) predicts that 75 percent of Americans will be considered overweight or obese by the 2020 (the highest rate of any country surveyed). The medical costs/implications of this epidemic are staggering - by some reports over 150 billion a year.
We are not just another diet or weight-loss company. Retrofit is science-based, data-driven and outcome-focused. Our protocol was guided by our impressive advisory board which is comprised of leading experts in weight loss, nutrition and exercise. There is enormous interest in the health and wellness space. There is no shortage of investor interest in us - we recently closed our Series B VC round, raising 5 million.
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