Director of User Acquisition Arkadium
THIS JOB HAS EXPIRED Are you ready to be excited every morning for your day to begin? Arkadium employees share the common trait of loving their jobs. Why? Because they are surrounded by the smartest, most talented and fun professionals in the games industry. At Arkadium we work hard and play hard and are looking for exceptional people to join us in our quest to become the most successful games company in the world.
Arkadium is looking for a Director of User Acquisition to join our team.
This is an amazing opportunity to:
Drive the user acquisition strategy for our games
Manage a P&L of marketing investment dollars based on LTV and ROI evaluation
Recognize attributes of a high value user per product. Develop and test different creative strategies to maximize user LTV and decrease CPI
Collaborate with external app discovery partners to develop effective acquisition marketing campaigns and find new sources for traffic
Leverage your knowledge of the digital space and user behavior to analyze and implement effective user acquisition campaigns
Work side by side with business intelligence and engineering to develop needed analytics tools
Collaborate with designers to create compelling creative that drives user engagement
Measure the effectiveness of user acquisition efforts. Have a plan to continuously stay on top of opportunities for improvement.
What you need to be successful in this role:
Bachelor?s degree minimum
At least five years of experience in digital marketing. Hands on experience with consumer acquisition management for mobile and social channels
Strong business acumen with excellent analytical and organizational skills. Ability to analyze data to identify trends and marketing opportunities.
A direct line into what?s happening in the industry and the resourcefulness to leverage tools and partners to enhance marketing strategies
Confidence and experience managing marketing budgets, project P&Ls and campaign analyses
Effective and persuasive communication skills
In addition to this being a unique career opportunity, we offer:
Competitive base salary, full benefits
A culture of support and team camaraderie
Annual company amusement park and beach days
||New York, NY |
THIS JOB HAS EXPIRED