Director of Web Marketing RingCentral
Since 2003, RingCentral has been breaking down the communication barriers created by complex on-premise hardware. RingCentral delivers cloud business communications solutions that frees people to work the way they want in today?s mobile, distributed and always-on work world. Delivered on a state-of-the-art cloud infrastructure, RingCentral?s cloud communications solutions help more than 300,000 customers thrive in a new world of work.
We?re creating cool, disruptive websites, and we need your help!
Telecomm is boring-But not the way we do it. We moved phone systems to the cloud and that changes everything. We?re letting people know there?s a better way. But this puts a premium on Web Marketing. And that?s where you come in. Are you game?
The world of Web Marketing has changed, and we believe opportunity to connect and educate influencers, prospects and customers is huge. Do you live to create websites that drive business results? Engage prospects and customers with relevant and informative content? Can you break-through the clutter and noise and help drive differentiation for RingCentral with visitors to our website?
RingCentral is looking for a top-notch Director to help lead our Web Marketing efforts. You will be responsible for the day-to-day execution, strategic direction and approval of key Web Marketing tasks. You?ll bring relevant experience creating and managing websites for B2B/Cloud/SaaS companies for RingCentral. You?ll live to do targeting, dynamically serving up the most engaging and highest converting web experiences and content to various segments and persona types. We think behavioral targeting is cool and the web analytics behind it. You?ll also be leading a team of Web Development professionals and bringing a healthy amount of team leadership experience. You will be responsible for brainstorming new web concepts & designs, developing a strong cadence of website updates, running A/B tests and optimizing targeting, optimizing pages for engagement and lead generation, and building out our support portal to help educate and help customers. You?ll collaborate with executives, product marketing, customer marketing, demand-gen, content marketing, support, and thrive on delivering results that delight and please the customer.
Web Marketing professional with 8+ years of experience and a proven track record of success
Experience with aligning Web Marketing programs with Lead-gen, Demand-gen, Content Marketing and Customer Support
Solid experience with website targeting, for instance Adobe Target
Strong experience with Web CMS Systems, for instance Adobe AEM (CQ5), Interwoven, Drupal, Typo3
Deep experience in web analytics, including Adobe Sitecatalyst and Google Analytics
Roll up your sleeves and get the job done, demonstrating a strong attention to detail and display a passion for creative thinking. Execution on a strong cadence of updates is critical.
Work well in a fast-paced, team environment.
Breaking down complex ideas and tough business requirements into simple yet effective content.
Service oriented and the ability to work successfully with executives, product marketing, demand-gen, customer support and content marketing.
Qualifications & Skills:
Demonstrated experience leading Web Marketing teams
Global experience managing localization for Web Marketing ? including CMS fallback and translation/localization interface with localization firms
Proven track record of executing Web Marketing plans for the B2B market
Experience in the SaaS/Cloud market is highly desirable
Strong sense of UI/UX and track record of engaging with vendors on large website redesigns and usability testing
You have a strong knowledge of web technologies and web CMS
You have excellent interpersonal and internal client/executive presentation skills.
8+ years of experience in Web Marketing
A passion for executing Web Marketing plans that engages and inspires the prospect and customer and helps drive leads and increase NPS for customers
The RingCentral environment is fast paced, high octane, success driven, team oriented, and is committed to growing the business in a virtually untapped market. We?re looking for awesome individuals like you to join us!
||San Mateo, CA |