Director, Online Marketing eHarmony
THIS JOB HAS EXPIRED
Director, Online Marketing
Marketing | Santa Monica, CA
eHarmony is a growing, global technology company built on the belief that marrying computer science and relationship psychology can change the way people find their most significant relationships. Do you want to bring happiness to people's lives while working with amazingly talented colleagues?
We're looking for innovators and problem solvers who are passionate about taking on the biggest of challenges. We were the first to introduce matchmaking into the online dating space, and we do it better than anyone else. We're the Netflix where your movies have to like you back; we're the LinkedIn where you love your connections; and we're the place long-lasting, meaningful relationships are built online. How much of an impact do we have? Nearly 5% of all marriages in the U.S. are created by eHarmony. That's 271 marriages per day.*
eHarmony is pre-IPO, well-funded and profitable. In 2011 were named #23 on the list of Business Insiders' 100 World's Most Valuable Start-Ups. We have more than 33 million registered users spanning across 150 countries and have launched country-specific services in the United Kingdom, Australia, Brazil and Japan and through our affiliation with eDarling, have a presence in 11 countries throughout continental Europe. Our competitive compensation package includes a base salary, discretionary bonus, stock options, free drinks and snacks, ping pong, video games and an on-site chair masseuse. Our 65,000 square foot headquarters is located in Santa Monica, CA, just blocks from the Pacific Ocean.
JOB SUMMARY
Lead all of eHarmony's online marketing programs to ignite profitable growth across all digital channels: SEM, SEO, display, online video, affiliates, business development and mobile. Lead the digital team in identifying new opportunities to grow existing channels, pursuing new channels and bringing best practices to the company. The Director, Digital Marketing is an integral member of the Marketing team, managing an eight-figure annual budget, and reporting to the head of marketing.
ESSENTIAL FUNCTIONS
- Manage all search programs, display advertising, refer-a-friend programs, affiliate programs, Social & Mobile Media, business development and landing page/registration page optimization
- Focus on driving maximum ad coverage while producing acceptable ROI
- Oversee analyzing and optimization of keyword and display advertising campaigns
- Oversee testing and analyzing all aspects of paid search systems including ad text creatives , landing pages, creative and offers
- Create in-depth reports to highlight high-end and low-end performance and adjust programs accordingly
- Collaborate with marketing team to uncover new opportunities
- Supervise, mentor, and participate in career development of the Online Marketing team
- Manage key vendor relationships with vendors such as paid search agency, creative agencies, media agency, email service provider, affiliate partners, and online media companies
- Manage planning and budgeting, coordinate contracts and insertion orders, accruals, etc.
- Identify opportunities to develop new channels and/or expand existing channels for customer acquisition
- Coordinate with consumer marketing group for support on creative messaging, campaigns, social media, and public relations
- Coordinate and gain leverage from web analytics team to support campaign analysis and optimization especially for paid search and customer list analytics/segmentation
- 10+ years experience in online marketing to consumers, including SEM and social media experience
- Strong analytical and reporting background around campaign optimization
- Experience managing and allocating budgets
- Strong capabilities around understanding cohorts, LTVs, etc.
- Strong Excel, Omniture, PowerPoint and SQL skills
- Ability to handle multiple competing priorities in a fast-paced environment
- Bachelors Degree Required
- Experience managing online marketing campaigns in a competitive consumer market
- Demonstrated strength in execution and analysis
- Excellent management and team leadership skills
- Strong teamwork and ability to collaborate well with many stakeholders
| Location: | Marketing, CA United States |
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THIS JOB HAS EXPIRED
eHarmony
Investors: Sequoia Capital, Technology Crossover VenturesAll Jobs: at eHarmony
| Web Site: | www.eharmony.com |
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| Headquarters: | 300 North Lake Avenue Suite 1111 Pasadena, CA 91101 United States |
| Industry: | IT Services |
