Director Product and Corporate Marketing Healthline Networks
THIS JOB HAS EXPIRED Opportunity
Are you an exceptional B2B marketer who loves to drive rapid sales growth? Do you have extensive experience building category leadership for a SAAS or platform business? Are you passionate about changing lives and being part of the biggest healthcare transformation in history? lf so, join us at Healthline Networks in San Francisco, a fast-paced healthcare technology startup. Our dog-friendly offices are located in SOMA near the Ballpark and Cal Train station.
As the Director of Corporate and Product Marketing, you?ll define the product offering, build our digital marketing capabilities, develop best-in-class sales materials and drive our corporate re-branding effort. Outstanding writing, PowerPoint, presentation and communication skills are a must.
Product Offering?define and refine our product offering, from product definition to product pricing and packaging
Product and Corporate Positioning?create compelling messaging that speaks to our target audiences and clearly articulates our differentiation
Website?build a corporate website that reflects our brand and drives leads and conversion
Sales Enablers?build sales materials and content (sales collateral, demos, white papers, videos) for digital and offline uses, working closely with Sales, Account Management and BD
PR?oversee PR agency efforts as well as influencer relations
Lead Generation?build lead generation programs, email campaigns, lead tracking and metrics
Market Intelligence?work with Strategic Marketing to understand market demands and segmentation strategy
Agency management?manage external digital and PR agencies, as well as internal design resources and writers
8 + years of marketing experience in enterprise B2B platform or software environments
Proven ability to create sales tools and enablement programs that accelerate the sales cycle
Experience building and managing marketing automation and sales tracking systems, with a focus on reporting and analysis. (Marketo, Salesforce)
Outstanding communication and analytical skills ? written, oral PowerPoint and Excel
Strong branding and positioning experience
Energetic with strong ability to perform in high profile scenarios with customers, partners and executive management
Self starter and action oriented with great follow through on commitments
To apply please go to our careers website: http://healthlinenetworks.net/index.php/about-healthline-networks/company-overview/careers/?cjobid=MM544398722
In the complex world of Healthcare, engagement requires context. Healthline?s Contextual Health Platform powers many leading health applications and solutions on the market today. Developers at major IT, HIT, Health Plans, Providers, Publishers, Portals, and Employers incorporate Healthline?s advanced search, taxonomy, and content products into their solutions, and leverage Healthline?s deep medical expertise, to drive engagement and make those solutions more valuable to their users. Currently, Healthline?s platform powers applications that reach over 50 million users per month. Headquartered in San Francisco and ranked for two years running in Deloitte's Technology Fast 500.
||San Francisco, CA |
THIS JOB HAS EXPIRED