Director, Product Marketing GAIN Capital
THIS JOB HAS EXPIRED Do you love figuring out how to get in the minds of your buyers and explain how you?ll solve their challenges? Would you rather create a YouTube video than a product datasheet? Do you think most marketers overwhelm prospects and customers with too much information? If you answered yes to these questions, then you?re an ideal candidate to be the Director of Product Marketing at FOREX.com
We?re looking for a talented marketer to help us take our product marketing to the next level. In this role, you will oversee the marketing activities required to increase awareness and engagement of FOREX.com?s products. The ideal candidate will possess that rare blend of strong analytical skills and creativity, along with attention to detail and the ability to grasp and translate technical capabilities into compelling customer benefits.
Cultivate a deep understanding of our products, target customer segments and competitors.
Develop the go to market strategy for the launch of new products; lead the development and execution of product marketing projects& campaigns
Develop product positioning and messages that are in line with our brand values and articulate the unique benefits and differentiators of the product.
Develop customer facing assets in support of the product. This would include: web and email content, video assets, educational materials and social media
Provide guidance to regional marketing teams to help them meet their key business objectives and help drive awareness and engagement in their markets
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process.
Play a key role in broad strategic initiatives, including the development of the FOREX.com website and FOREX.com?s overall marketing strategy
Partner closely with marketing, sales & product management to develop plans and set priorities for new product development.
10+ years of experience in marketing communications, with a focus on product marketing
Strong knowledge of or interest in global financial markets and trading.
Straight-forward communicator who can organize, summarize, and convey ideas simply and accurately.
Strong writing skills with experience working in a variety of communication vehicles
Excellent project management and organizational skills.
Demonstrated teamwork skills, including the ability to collaborate and build consensus in a cross-functional team decision situation.
Experience in brokerage or financial services preferred.
Bachelor?s degree in Marketing, Communications or related field, MBA a plus.
THIS JOB HAS EXPIRED