Director, Product Marketing Notable Solutions
As the Director of Product Marketing, reporting to our VP of Marketing, you will be responsible for leading the team which defines and executes the Company?s go-to-market efforts. You will be expected to lead the strategy behind our product and solution messaging, including alignment to key vertical market initiatives in healthcare, state and local government, financial services and more. As a channel based organization, our success is incumbent upon the success of our go-to-market partners. Therefore, it is vitally important that the Product Marketing team deliver effective sales support materials and programs to our channel partners which will accelerate their understanding and successful sell-through of our products.
This individual must stay abreast of trends in our targeted markets and collaborate with Product Management for necessary adjustments to our product roadmap to adapt to these opportunities. The candidate will bring to NSi a strong history of Product Marketing leadership experience in enterprise B-to-B software offerings, specifically in the Business Process Automation, Enterprise Content Management, Document Capture, Enterprise Resource Planning or similar segments.
This leader must possess a strong background in matrix management and will interact daily with the Executive Management team as well as key managers and contributors alike in North America, South America and Europe. Key to success for this position is a leader who can properly balance big picture vision, with a keen eye on customer need.
Our Director of Product Marketing is expected to be a motivator, a mentor as well as someone who can inspire others to exceed and grow professionally. Status quo has no place in NSi and we expect this leader to be one of our key change agents in our business, helping to continue our exceptional 40% CAGR over the last four fiscal years.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Commercial readiness and success: Oversee and lead all external launch readiness efforts for product introduction. This includes coordinating demand generation and education programs with our regional marketing and sales teams as well as those of our channel partners. Collaborate with Product Management to ensure a cohesive internal launch readiness program is also accomplished.
Market research and analysis: Lead all primary and secondary market research for our key market segments.Identify trends and opportunities within the Company?s targeted segments and drive recommendation and market requirements back into the organization. You?ll be looked upon to develop new ideas based on market analysis and empirical information.
Assess competitive landscape: Oversee the monitoring and active reporting of the competitive landscape including SWOT analysis of key competition.
Represent the Company at industry and customer speaking engagements.
Contribute or lead press and analyst briefings.
Manage relationships with key marketing vendors.
Support global sales efforts through competitive win/loss analysis.
University degree (MBA preferred) with studies in Business, Marketing or equivalent work experience.
At least 5-8 years of previous product marketing experience in Enterprise B-to-B software market
Has managed at least six product launches, including defining go-to-market strategy and launch plans
Demonstrated experience in establishing product positioning and unique selling propositions
Sales tools: An understanding of what sales tools are needed to support a product and how to get them done
Strong vertical marketing background
Demonstrated international product launch experience
Strong communication skills ? both written and verbal
Strong finance skills including determining product price, ASP analysis, and more
Strong technology knowledge: We need a leader that can understand technology and adapt it to market need
Successfully has worked with internal groups such as sales, finance, marcomm, etc to support success product launches
Previous experience managing a team a geographically dispersed contributors
Fluent in English
Previous Product Marketing experience with SaaS delivered solutions and/or ?middleware? solutions
Previous experience working within ? and with ? large, multi-national companies ? both as partners, customers
Experience working with trade and industry analyst firms such as Gartner, Forrester, IDC, etc.
Previous Product Marketing for an enterprise class product in any of the following markets: Content Management, Document Capture, Business Process Automation, Enterprise Resource Planning, Output Management or Enterprise Mobile applications
German, Spanish, French or Portuguese language skills
Solid software Product Marketing experience: At least 5-8 years of software Product Marketing experience with at least three of those years as a director. Candidates with demonstrated business process automation or document capture experience greatly preferred. SaaS experience is highly desirable.
Effective communicator, positive attitude, possesses the desire to help people learn.
PREFERRED BACKGROUND & EXPERIENCE
Previously performed the function of a product manager or project manager in a software publisher.
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