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Director, Product Marketing innoPath Software
THIS JOB HAS EXPIRED
SUMMARYinnoPath technology drives the support and care of mobile devices in an always-on world. Using mobileUpdate and activeCare2 end-to-end solutions, mobile operators and device manufacturers update, diagnose, and fix devices over-the-air. We are looking for an experienced director of product marketing to define and deliver dynamic messaging for the innoPath product suite. This position reports to the Vice President, Marketing.
DUTIES AND RESPONSIBILITIES
-- Develop creative expression and messaging through a variety of channels (email, online, mobile, social media) to support current and upcoming products and releases.
-- Define and develop product marketing plans for existing innoPath products as well as for new feature launches.
-- Partner with current Marketing and Product Management teams to execute marketing plans, with a focus on social media strategies.
-- Conduct product specific research to understand the competitive landscape and customer satisfaction drivers.
-- Track customer feedback and metrics to measure success of marketing efforts.
REQUIRED SKILLS & EXPERIENCE
-- 5+ years corporate experience, with 3+ years of product marketing experience.
-- Experience launching mobile device services and/or managing product marketing strategy for mobile products.
-- Expert knowledge of multiple marketing channels, including: email, online, mobile, and social media).
-- Strong analytical skills and ability to translate data into consumer insights.
-- Experience tracking product marketing success using metrics, and an ability to present data using Excel and/or Powerpoint.
-- Proven success in a fast-paced work environment with a track record of delivering on projects with tight deadlines.
-- Ability to work independently as well as within a team environment.
REQUIRED EDUCATION
-- Bachelor's degree, preferably in business administration, marketing, is required. MBA strongly preferred.
innoPath is an EOE.
| Location: | 1195 West Fremont Avenue Sunnyvale, CA 94087 United States |
|---|---|
| Full Time | |
| Marketing |
THIS JOB HAS EXPIRED
innoPath Software
Smart devices are demanding. They capture our attention, they require updating, and they frequently need fixing. innoPath helps device OEMs and mobile operators deal with the associated pain by offering two hosted solutions: mobileUpdate delivers new functionality to devices over-the-air, while activeCare2 empowers customer care agents to diagnose and fix smart devices with a single click. The net result is downward pressure on care costs and a superior experience for the mobile subscriber.Investors: Intel Capital, VantagePoint Venture Partners
All Jobs: at innoPath Software
| Web Site: | www.innopath.com |
|---|---|
| Headquarters: | 1195 West Fremont Avenue Sunnyvale, CA 94087 United States |
| Employees: | >100 |
| Industry: | Software |
| innoPath delivers superior care experiences to mobile subscribers. By leveraging over-the-air (OTA) technology, mobileUpdate is used to push firmware and software updates directly to subscribers' devices. activeCare2, via an activeLink between the subscriber's smart device and the innoPath server, offers a unified interface to help contact center agents easily investigate device-related issues, decrease the amount of time it takes to determine the root cause of a customer complaint, and fix common device issues. innoPath's solutions are turnkey, provided as hosted and secure services. |
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