Director, Publisher Marketing and Business Development Grab Media
THIS JOB HAS EXPIRED The Director, Publisher Marketing and Business Development will be responsible for ensuring profitable growth and scalability of the Grab Media publisher network, through creation and management of marketing programs and business development initiatives to drive adoption of Grab Media's content and video publishing services within the web publisher community. This position will launch and manage an entirely new publisher recruitment channel for the company. This brand new position is a key operating and strategic role that will afford the qualified candidate an opportunity to impact the P&L, strategic direction, and growth trajectory of the company.
--Define and execute inbound marketing channel strategies for each of Grab Media's video distribution products, including outbound marketing materials, product fulfillment, product support, and customer communications.
--Determine and lead appropriate participation in industry events and conferences to create brand awareness of Grab Media within the publisher community.
--Work closely with product and executive teams to write white papers, articles or other media contributing knowledge to the publisher community.
--Conduct market research on competition and the industry, including business models, content, marketing strategies, and product strategies.
--Collaborate with publisher development team to refine marketing materials, marketing tactics, and strategies to improve publisher adoption and growth of the network.
--Develop appropriate metrics to analyze and guide the success of our publisher recruitment initiatives.
--Provide regular feedback to the executive team on marketing initiatives and progress.
Skills and Experience
--At least 5 years work experience, including significant marketing experience, preferably for digital product lines or B2B marketing channels. Track record of driving campaign results and new customer adoption.
--Strong problem solving and analytical skills. Experience performing scenario analyses and presentation of recommendations to executives.
--Understanding of fundamental negotiation principles and techniques.
--Understanding of web technologies and business models.
--Excellent communication, interpersonal, and presentation skills.
--Candidate must be self-motivated and detail-oriented, with excellent time-management skills.
--Experience working in corporate and start up environments a plus.
--BS in Marketing or related business discipline strongly preferred, or equivalent work experience. MBA preferred.
THIS JOB HAS EXPIRED
Grab Media is a media company that licenses and widely distributes
brand-name, short-form videos across the web.
Shipping Product Investors: SOFTBANK Capital All Jobs: at Grab Media
|Headquarters:||2100 Atlantic Blvd|
Dulles, VA 20166
|Industry:||Media and Entertainment|
|Company Profile:||Grab Media is a leading premium video distribution company. It connects premium video content from a wide collection of professional sources and brand-name advertisers to ideal viewers. Marketers rely on Grab Media to position their message in front of large-scale, engaged audiences, so they can focus on brand promotion.
We sell custom online video advertising programs for advertisers that are tailored for specific audience and context targeting needs. Because we develop each program from our proprietary collection of premium publishers, a Grab Media buy adds incremental reach to your campaign. Brands can engage customers by using the powerful reach of pre-roll video commercials, as well as through distribution of longer form branded video content through Grab Media publisher network.
Grab Networks Holdings, Inc., formerly Anystream Inc., was founded in 2008 and is privately held. The company is headquartered in Dulles, Virginia.
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