Director, Search Marketing iContact
THIS JOB HAS EXPIRED Marketing Beltsville, MD, United States Director, Search Marketing Working under the direction of the Vice President of Acquisition Marketing, the Director of Search Marketing is responsible for leading search marketing (SEO & PPC) efforts at Vocus. Your team of three search marketing managers will lead the charge for new customer acquisition through web, social and mobile search. Responsibilities will include managing the internal team and outside vendors, overseeing a significant media budget across multiple accounts and campaigns supporting lead generation and online business for Vocus flagship brands including Vocus, PRWeb, iContact, HARO, and North Social. The ideal candidate for this position will be data-driven, well-versed in search engine marketing, and have proven success managing others and meeting customer acquisition goals in a B2B environment. He/she will have a proven track record for driving down cost per acquisition and driving up ROI with a strong analytics background. He/she will be responsible for driving strategy to grow and improve lead generation from these channels
Drive positive results through meeting aggressive registration and lead generation goals at or below specific cost-per-registration targets
Responsible for end-to-end activities, from budget stewardship, campaign strategy, creation and organization, through landing page experience and post-registration results for US and international campaigns
Oversee team?s automated and manual optimization of pay per click campaigns
Direct the use and optimization of a bid management platform tool to achieve superior results each quarter and determine key metrics for measurement and optimization
Provide recommendations on new tools and industry best practices to ensure that Vocus remains competitive in their search marketing strategies
Work with marketing operations team to standardize daily, weekly, monthly and quarterly reports on paid and organic search results
Provide recommendations to increase campaign effectiveness and efficiency by leveraging analytical insights
Create and test landing pages (HTML knowledge is required).
Develop, implement and report on results for tests in campaigns, keywords, copy, offers and landing pages.
BA/BS or equivalent; MBA a plus
Strong written and oral communication skills
Data-driven with strong analytical skills
Excel, Access and/or SQL or other relational database experience highly desired
A thorough knowledge of paid search and display advertising techniques
Functionally literate in HTML
Detail oriented, however having a strong strategic vision for growing campaigns and accounts
AdWords Certified Professional preferred, or 4-6 years professional experience running AdWords campaigns with budgets of at least $5MM annually.
Experience / Background:
5+ years? experience managing large-scale direct response/lead generation campaigns, preferably for B2B clients
Experience with third party bid management platforms, particularly Marin Software, highly desirable
Familiarity with Google Analytics, Google Website Optimizer or other third party analytics and optimization tools.
Expert with ad copy and A/B landing page testing design, implementation and analysis (multivariate testing is a plus)
Enthusiastic and passionate about paid search and content advertising
Proven success with Mobile search required
Proven ability to deliver valuable business insights based on multiple data sources available in the organization and search traffic tools
Ability to evaluate and change priorities daily and to perform efficiently within a fast paced team environment
Ability to hire, develop and lead and team members
About Vocus: Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today?s customer-led buying process. Vocus is used by more than 120,000 organizations worldwide in seven languages. Our state-of-the-art New Urbanist headquarters in Beltsville, MD, makes Vocus a truly remarkable place to work. Find out more at www.whyworkatvocus.com and find us on Facebook at Vocus Careers. EEO/AA employer M/F/D/V
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THIS JOB HAS EXPIRED