Director Strategic Marketing and Business Development Healthline
Are you a creative, accomplished strategic marketer who loves to drive rapid sales growth? Are you passionate about changing lives and being part of the biggest healthcare transformation in history? lf so, join us at Healthline Networks in San Francisco, a fast-paced healthcare technology startup. Our dog-friendly offices are located in SOMA near the Ballpark and Cal Train station.
As the Director of Strategic Marketing & Business development, you?ll play a key strategic, high profile role in our growing Enterprise Licensing (EL) business, reporting to the SVP of Strategy & Business Development.
Defining, refining, and prioritizing market segments EL is pursuing
Qualifying and prioritizing prospects within market segments
Defining the total available market (TAM) for each of our products in priority markets
Developing specific go-to market strategies (value propositions, target decision-makers, positioning, etc.)
Developing case studies and examples of how our products are being used by others to solve similar problems as those faced by prospects
Developing thought leadership on the value of search, taxonomy, and content-on-demand for our key segments
Working with product marketing on product positioning, pricing, etc.
Working with product marketing on where and how to market our platform to best effect for priority segments
Working with account management to develop account plans, including: opportunities for each of our products in each major account, current penetration, strategies for increasing both penetration and account potential
5+ years of relevant working experience in business development, strategy consulting, or similar, at top-tier firms
Demonstrated strategic thinking skills and instincts
Deep understanding of healthcare and the drivers of various players? businesses across the ecosystem.
Excellent writing and verbal presentation skills
Rigorous analytic capabilities
Ability to work effectively across functions: sales, account management, product, technology, finance
Creative, passionate self-starter
Able to be an ambassador for Healthline to customers, partners, and prospects
BA Degree in business or related field. MBA or advanced degree strongly desired.
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