Director, Web Marketing and Community Fiberlink Communications
THIS JOB HAS EXPIRED Fiberlink is an exciting, fast growing company delivering the next generation of cloud-based enterprise mobility management solutions, the hottest segment in technology today. Our award winning MaaS360 platform simplifies mobile device management (MDM), mobile application management (MAM), and secure document sharing in the BYOD era. Trusted by small businesses, government agencies, universities, and large enterprises worldwide, MaaS360 enables mobile policies that boost productivity, protect employee privacy, and secure sensitive data across smartphones, tablets, and laptops. Backed by 20 years of experience and the most responsive customer service in the industry, MaaS360 helps organizations transform business operations and reduce the costs of supporting the expanding mobile workforce.
To help support our amazing growth, we are seeking a Director, Web Marketing and Community. We are a talented, creative, and passionate team of employees with a clear vision for the future and we are looking for YOU to help us create it.
Director, Web Marketing and Community
Provide direction and vision for the company?s web marketing and online community building initiatives by developing and executing comprehensive digital strategies that ensure best-in-class user experience. Create innovative and effective online marketing campaigns, a vibrant online community, a flexible and scalable infrastructure, and alignment with business objectives across all web properties. In this role you will lead a team responsible for the corporate website and community, driving online content and programs that educate and inform our global web visitors, increase demand generation, and project the company?s solutions, brand, and culture through story telling.
Design, implement and manage online marketing programs focusing on building awareness enhancing website user experience, and driving conversions and customer acquisition
Work with marketing and product teams to develop and execute highly effective programs that significantly increase inbound lead flow and pipeline generation.
Manage online community to ensure awareness, adoption, user interaction, support and synergy with corporate objectives.
Work with cross functional teams to actively grow and manage the community and social media relationships with followers, power users, evangelists and employees.
Devise and manage social media programs and work with internal stakeholders on developing and implementing social media strategy.
Manage SEO and PPC projects and budget including weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
Oversee website operations, integration, roadmap, feature spec process, platform customizations, development process, version upgrades, and IT support.
Coordinate a consistent user experience and brand presence across all web properties and the product.
Develop creative direction and design concepts across all marketing assets that meet the business objectives of the organization and elevate our brand
Develop and manage metrics and budgets; understand and implement coding schemes for campaign tracking purposes.
Define and create web analytics reports to identify improvements to website structure, content and call-to-actions that increase lead generation and conversion
Leverage a ?test, measure and refine? approach to constantly improve program results and increase the impact of online marketing on revenue and profitability
Manage weekly and monthly performance dashboard, flagging issues for internal stakeholders and report metrics appropriately, and provide recommendations for improvement
Innovative and high energy web marketer with 8+ years of internet or web marketing experience.
Solid interactive experience and technical background (HTML, databases, web development tools, web analytics, graphic design).
Demonstrated track record of having successful managed a web marketing team in a fast-paced company, with a deep understanding of different requirements and success criteria
Messaging, design, and content creation expertise, especially in high tech and SaaS markets, with a solid understanding of marketing to IT professionals today.
An "out of box" thinker who will always challenge themselves and the team to develop innovative ideas and solutions.
Ability to build solid cross-functional relationships and work with all levels within an organization.
Ability to multi-process and lead the delivery of projects consistently on time and with accuracy in a very fast-paced environment.
Experience in budget management, consultant/vendor RFP and contractual management.
Strong Internet marketing experience at both the strategic and tactical levels including a proven track record of success in SEO and PPC.
Knowledge of current concepts, practices and procedures within the marketing and Internet fields.
As a member of the Fiberlink team you will benefit from:
? Generous comp package including base salary + bonus.
? Working in a casual, flexible and collaborative work environment
? Unlimited growth potential
? Supporting a product currently delivering explosive growth in the tech sector
? Flexible time-off policy
And much more!
Fiberlink Awards & Accolades:
Best Mobile Device Application for Enterprises, CODiE Awards, 2013
XCellence Awards, Midsize Enterprise Summit, 2012
Mobile Product of the Year, Techworld Awards, 2012
Best Mobile Solution, Enterprise Mobility Forum, 2012
Best Enterprise Mobile Solution, Global Mobile, 2012
Computerworld Honors Program Laureate, 2012
Best Midmarket Strategy, CIO Forum, 2012 (Two Time Winner)
Best Mobile Solution, GOVTek Awards, 2012
Clear Choice Winner, Network World, 2011
Best Mobile Enterprise Solution, CODiE Awards, 2010 (Finalist for 3 years in a row!)
Fiberlink was also selected as a 2011 and 2012 winner of Best Places to Work in Philly by the Philadelphia Business Journal. Come find out why!
||Philadelphia, PA |
THIS JOB HAS EXPIRED