Display Media Buyer/Trader Everyday Health
THIS JOB HAS EXPIRED Overview:
Health Reach, a division of Everyday Health, was formed to bridge the gap between purely premium and network ad plays. The goal: to provide a safe, cost-effective online audience targeting solution that efficiently connects pharmaceutical and OTC brands to valuable, condition-specific audiences at scale. Simply put: we provide the specificity of premium buys at network prices. This feat is accomplished by our innovative Audience-based Recommendation Technology (ART?) platform. We benefit from synergies with our parent company, Everyday Health, which has a long and successful track record of providing advertisers with premium content on its portfolio of websites that target an engaged member base. This relationship allows us to leverage their Big Data analytics capabilities and strategic partnership with Cornell University. We?re standing on the shoulders of giants and we have to say? the view is fine up here.
Health Reach is seeking a Display Media Buyer/Trader. Health Reach?s media buying team spends across a multitude of health verticals buying traffic for our clients' websites and to our internally owned properties. Health Reach?s traffic acquisition strategy consists of a mix of display, search extend, retargeting, video and social campaigns.
We're looking for someone to manage our buy strategy across all the major RTB exchanges through our proprietary DSP platform and direct display inventory.
The ideal candidate will have a strong history of driving significant performance through high-volume branding and direct response display marketing campaigns. Experience with successfully managing RTB campaigns, buying high-volume Facebook traffic, or profitably buying DR video inventory is required.
You should be a highly motivated self-starter who has a track record of over achievement and one who thrives in a fast-paced entrepreneurial environment.
- Prior proven success generating performance through building, maintaining, and growing display campaigns.
- Experience with direct response a plus.
- Experience buying from major networks, i.e. Adwords Display Image Ads, Valueclick, Rubicon, OpenX, Sponsored Listings, Pulse360, AdBlade, etc.
-Ability to think strategically and optimize performance at every stage.
-Excellent oral and written communication skills along with presentation skills.
-Ability to work independently and with a team in a fast paced, rapidly-changing entrepreneurial environment.
-Attention to detail, ability to multi-task and strong organizational skills required.
-2-5 years+ experience buying direct response display media.
||Manhattan, NY |
THIS JOB HAS EXPIRED