Waltham Categories:
Email and Marketing Automation Manager Zoom Information
THIS JOB HAS EXPIRED
At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a take charge, take initiative, get stuff done individual we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues.ZoomInfo employees receive a generous benefits package, and enjoy working with and learning from the best and the brightest in our dynamic industry. We recognize and reward outstanding performance, and encourage growth. So whether you?re right out of school or at the height of your career, come join our winning team!
ZoomInfo is Seeking an Email and Marketing Automation Manager that will be part of the strategy, planning, and growth of email campaigns and nurture programs. You will be responsible for creating persuasive email programs that converts prospects into leads and accelerates them through the complex B2B buying process, as well as retain existing customers. You will be responsible for marketing automation strategy, program design, development, testing, execution and maintenance within the marketing automation system. You will be a power user of marketing automation and CRM systems.
Responsibilites:
Develop and execute email programs that are relevant and appealing to target audience including newsletters, welcome, nurture, retention, cross-sell and upgrade programs>
Integrate marketing and sales efforts through automated programs to make marketing execution more simple, scalable, repeatable, and effective.
Create marketer/sales supportive tools (dashboards, email alerts, automated emails)>
Partner with internal product marketing to develop email strategy and content for products, programs and audiences ongoing.
Drive the calendaring, messaging, testing, audience selection, creative development, and analysis/key insights for your campaigns.
Build and assemble emails, landing pages, list pulls and uploads
To succeed in this position, you must be a passionate self starter, results oriented, creative thinker analytical, tech savvy and strategic thinker.
Requirements:
Bachelors degree in marketing, business or engineering. MBA an advantage.
Minimum 2 years in a B2B Marketing position.
Experience in an email marketing or marketing automation position, a plus!
Experience with modern demand generation tools, including marketing automation software and CRM systems, a plus.
Results-oriented with a take charge, self-starter attitude.
Strong analytical skills.
Strong experience with technology: including HTML and CSS coding.
Excellent writing skills.
Ability to manage multiple deadline-driven tasks simultaneously.
Collaborative, team-oriented work style.
| Location: | 307 Waverley Oaks Road Waltham, MA 02452 United States |
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THIS JOB HAS EXPIRED
Zoom Information
Investors: Ascent Venture Partners, Commonwealth Capital Ventures, Flagship Ventures, Venrock Associates, Vulcan CapitalAll Jobs: at Zoom Information
| Web Site: | www.zoominfo.com |
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| Headquarters: | 307 Waverley Oaks Road Waltham, MA 02452 United States |
| Industry: | IT Services |
