Email Campaign Manager ExactTarget
THIS JOB HAS EXPIRED Job FamilyClient Services
CityNew York City
DescriptionThe Campaign Manager is responsible for developing and executing a comprehensive and effective marketing campaign. She/he plays an integral role in inspiring and converting customers to interact with the brand and make a purchase. In order to achieve this goal, the coordinator's primary responsibility is to develop and produce targeted and relevant email campaigns that effectively merchandise product offerings.
This position requires a high-energy, self-motivated individual with strong project management skills, high detail-orientation and excellent written and verbal communication. The individual must be highly organized, have the ability to multi-task, and think/work quickly and efficiently. Must be thoughtful about the consumer; understand the value of the customer relationship -- and the opportunities that the email channel affords as a one-on-one direct marketing channel.
He/she should have online marketing/merchandising experience, be an analytical thinker capable of understanding and taking action upon key performance metrics. Relationship-building and communication skills are also very important as the Campaign Manager will work closely with groups across the organization, including product, marketing, and technology teams.
?Ensuring the development, production, testing and delivery of email campaigns by required deadlines.
?Work with Marketing team and email service provider to identify and troubleshoot problems and identify enhancement opportunities.
?Providing messaging and merchandising direction to copywriters and designers for the email content and HTML template production
?Identifying opportunities to evolve the email strategy based upon prior campaign results and marketplace/industry trends
?Working across creative, operations and merchandising teams to continuously optimize and improve email templates, content and strategy
?Building dynamic content excel spreadsheets that provide customization and personalization to email campaigns
?Track and report email marketing metrics
?Manage and deploy email circulation and optimize deliverability.
?Coordinate with the database manager regarding circulation accuracy and timeliness.
?Produce results of various marketing initiatives and effectively communicate to various audiences (detail and executive level)
Requirements?4-year college degree from accredited institution. Emphasis in marketing, business or communications preferred.
?A minimum of three-five years job-related experience and working knowledge of e-commerce operational concepts.
?Email marketing experience required. Exact Target expertise preferred.
?Detail-oriented and highly organized to execute complex marketing campaigns.
?Excellent analytical and critical thinking skills with limited information
?Ability to thrive in a highly collaborative environment, multi-task and participate in team-based planning process.
?Must be able to work in a fast-paced environment where last minute changes are critical to the program?s success.
?Ability to work independently, think creatively, solve problems and take initiative
?Ability to meet tight deadlines with full accountability for projects.
?Strong written and verbal communication skills required.
?High level of proficiency in Excel, Word, and PowerPoint. Experience with HTML and applications such as e-dialog, Dreamweaver, Photoshop, and SQL is a plus.
||New York City, NY |
THIS JOB HAS EXPIRED