Email Communications Manager 2U, Inc.
THIS JOB HAS EXPIRED Summary: As the Email Communications Manager, you will manage a team and oversee all email processes for the Marketing and Admissions teams. Working for the Director, Business Process Design, you will utilize our email delivery platform (Marketo) to launch and analyze email campaigns on a daily basis. You will build, customize, deploy and optimize email campaigns, ensuring quality execution and superior customer service. The right candidate must be analytical and have a strong understanding of targeting, test design, campaign execution and campaign management. You must thrive in a fast-paced business environment and have a proven ability to adapt to changing priorities and strict deadlines.
Work with several stakeholders across the organization to define email communications objectives, strategies, and key success metrics for the Marketing and Admissions teams
Evaluate email communications, platform, workflow, processes, and policies to identify areas for potential improvement and risk mitigation
Manage the deployment of email campaigns, including:
Defining optimal email program strategies
Analyzing best data email list targets
Selecting top-performing email creative and subject lines
Working closely with the Marketing, Admissions and Creative teams and vendor to optimize campaigns
Manage email campaigns to ensure clear and timely communication on campaign status, progress, issues, or changes
Serve as primary liaison with internal teams for all email program and technical issues
Ensure timely development of reports and ad-hoc analyses to drivers of email communication operating metrics
Monitor reports and make recommendations to key stakeholders on opportunities to improve email communication effectiveness, efficiency, conversion and yield
Make necessary adjustments to campaign to yield better results (back-end work)
Propose, implement and monitor tests that enable continuous learning around admissions team workflow and processes
Identify and document email communications best practices to facilitate implementation across all admissions program teams
Work with Admissions Training Manager to update and maintain admissions training materials on email communications
Bachelors? degree required
Minimum of 3 - 4 years experience with the deployment of high-volume email campaigns
Proficient in marketing automations tools such as Marketo (preferred) or Eloqua and CRM platforms such as Saleforce.com
Ability to articulate and champion email marketing best practices and standards
Must be proficient in MS Office Suite. Knowledge of HTML
Strong attention to detail and organizational skills
Superior written, oral, presentation and interpersonal communication skills
Must have analytical proficiency; ability to assess data
Exceptional project management skills, strong attention to detail, ability to manage multiple complex projects in a fast-paced environment
A ?get-it-done? attitude with demonstrated ability to overcome internal obstacles
Highly proactive, self-starter with ability to work in a team setting, rapidly changing environment
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |
THIS JOB HAS EXPIRED