Email Marketing Manager LiveMocha
Livemocha is the world?s largest language learning community, and one of the hottest companies out there. We believe that every human has the ability to speak multiple languages, and we?re well on our way with over 15 million members worldwide, over 1 million teachers and experts powering the learning experience, and language courses in over 30 languages. We are headquartered in beautiful downtown Seattle, Washington with satellite offices in the DC area and Brazil. We have a big vision, a talented team, and a high-energy culture. If you?re looking for a cool company with the opportunity to disrupt a $50 billion market, you?ve found it.
About the Role
Livemocha is looking for a Email Marketing Manager to develop and execute the company?s service and marketing emails. The ideal candidate will be a talented, dynamic marketer, experienced in driving successful campaigns, who blends expert email copywriting with an analytical mind and email industry skill and insight.
The Email Marketing Manager will work with business owners to plan, create, and execute email campaigns to drive key metrics, including consumer sales, enterprise lead generation, and learning activity on Livemocha.com. In addition to writing and building emails for an international, multi-lingual audience, he or she will also be responsible for managing email segmentation, technology implementations, and email delivery and acquisition efforts. The Email Marketing Manager will also work closely with marketing, CRM, and product development to create reporting dashboards and analysis that will help drive overall email strategy.
Develop and execute all email marketing campaigns
Gather requirements from business owners
Write copy for and lay out emails, with support from marketing and design staff
Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion
Manage list segmentation and develop customer segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.
Input, test, and send emails using Exact Target. Ensure spam regulation compliance (CAN-SPAM)
Own all metrics, including deliverability, opens, and clicks, and use results to drive future action
Build and maintain email calendar and email reporting dashboard and provide key learnings to internal stakeholders
Work with cross-functional teams including business intelligence, product, engineering, and design to build requirements for email functionality
Manage relationships with relevant vendors
Stay current with email marketing best practices, strategies, and industry standards
Strong previous email marketing experience, with experience creating and driving successful campaigns
Highly analytical, with proven ability to communicate insights and action items from data
Excellent email copywriting skills
Experience managing multiple projects and working with cross-functional teams
Demonstrated experience managing third-party vendors
Must be creative, highly organized, articulate, flexible, and very hands-on.
Background and Experience
3-5 years of email marketing or directly related experience
Bachelor?s degree. MBA or mathematics undergrad strongly preferred.
Experience writing and sending localized emails to an international audience strongly preferred
Experience with ExactTarget
Passion for education, language learning, and global exploration
Fluency in more than one language a plus
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