Email Marketing Manager Intronis Technologies
THIS JOB HAS EXPIRED Despite all the reports of its demise, email marketing and strategic email nurturing programs remain at the heart of a successful digital marketing strategy. Intronis is looking for an email marketing rock star that has proven their ability to deliver cutting edge email programs that deliver outsized results. In this pivotal role, you will be responsible for creating our overall email marketing strategy and schedule, developing content and creative, managing execution of campaigns and tests, optimizing delivery and analyzing and reporting results.
Intronis is on the cutting edge of the SaaS cloud storage market, delivering an exceptional customer experience for its channel partners and over 40,000 small businesses around the country. Intronis is well funded by OpenView Venture Partners, has had successive quarters of breakout growth, and is poised to scale?with your help.
Read on to see if you fit.
You will develop the overall email marketing strategy and create a calendar of campaigns in alignment with overall marketing strategy and sales direction
You will create email copy and creative for campaigns, putting in place standards and templates to streamline campaign delivery
You will continuously improve email performance metrics via continuous testing, best practice sharing, and impactful creative and promotional content
You will design and implement a strategic nurturing program in concert with an agency partner to deliver sales ready leads with surgical precision
You will partner with marketing operations to optimize current database and create deeper segmentation to enable micro-targeted email strategies
You will partner with sales to message test key themes, refining campaigns and strategies based on results
You will support other areas of marketing and customer teams as needed
Qualified Candidates Are:
Willing to be unusual, to think way outside the box, and do not allow themselves to be constrained by the typical
Born digital and are active on social media
Strong partners to Sales and the rest of the organization
People who have a keen sense of what works in email marketing
Not afraid to be measured
Prior experience with Marketo required
2-5 years experience running email marketing programs
Have demonstrated success driving email campaigns that deliver qualified leads to sales
Prior experience working at a B2B SaaS technology company
||Chelmsford, MA |
THIS JOB HAS EXPIRED