Email Marketing Manager Gilt Groupe

Responsibilities:

- Maintain the timely execution of Jetsetters member email program
- Concept and develop member segmentation strategies to ensure email relevance to members
- Develop a testing strategy to continually optimize email performance, from delivery to purchase
- Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications
- Set and deliver quarterly and annual targets to be tied back to P&L
- Manage and optimize the design, content and layout of all email communications
- Coordinate with internal/external design, product and marketing stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives
- Analyze, monitor and communicate performance of email initiatives to business stakeholders
- Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc.
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)



Qualifications:

- Minimum 3+ years email marketing experience including hands-on experience:
o Implementing and optimizing email campaigns, working closely with design, marketing and/or product teams
o Performing analytics to monitor end-to-end campaign performance
- Excellent project management, time management, and problem solving skills
- Experience in the design and execution of A/B and multivariate testing programs online and in email
- Strong initiative
- Excellent understanding of email campaign performance metrics
- Solid understanding of email delivery and deliverability issues
- Solid communication and presentation skills
- Good working knowledge of HTML
- Experience in a retail environment preferred
- Experience working with ESPs preferred
- Experience with SQL a plus.

Location:	New York, NY United States