Email Marketing Specialist 2U, Inc.
What We?re Looking For:
As the Email Communications Specialist, you will assist the Email Communications Manager with the execution and analysis of email marketing campaigns for the Marketing and Admissions teams. You will utilize our marketing automation platform (Marketo) to launch and analyze email campaigns on a daily basis, as well as develop long-term messaging strategy including various nurture and engagement campaigns. You must thrive in a fast-paced business environment and have the ability to adapt to changing priorities and strict deadlines.
Key Responsibilities include but are not limited to:
Collecting assets and requirements from Marketing and Admissions teams
Executing sends and tests while reporting on the overall campaign resutls
Optimizing email campaigns through automation
Improving campaign performance down the funnel
Developing long-term messaging strategies
Organizing images and content files from in house creative resources
Identifying and documenting email communications best practices to facilitate implementation across all admissions programs
Things That Should Be in Your Background:
Bachelor?s degree required
Minimum of 1-3 years? experience deploying, developing and optimizing email campaigns
Proven execution & understanding of email best practices
Strong Microsoft Excel skills (e.g. charting, formulas, analysis, etc.)
Familiar with A/B testing best practices
Basic knowledge of HTML
Salesforce and Marketo experience strongly preferred
Must be a team-player, able to effectively communicate with various departments/stakeholders
Strong organizational skills and ?get-it-done? attitude
Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
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