eMarketing Manager, Marketing Greenway Medical Technologies
THIS JOB HAS EXPIRED Greenway Medical is seeking an eMarketing Manager to support the corporate website and other digital applications with a primary focus on web strategy, project management, search engine optimization and web analytics.
? Works with marketing team and other departments to develop innovative digital communication strategies
? Define project goals, scope, budgets, timeliness and required resources
? Coordinate workflow to ensure that content on website is current and applicable to site visitors.
? Continually evaluate existing content for clarity and timeliness. Ensure consistency of brand and content throughout site.
? Manage workflow and deadlines on multiple, simultaneous projects.
? Manage projects from early development and planning through implementation, including testing, launch and post-launch monitoring and assessment.
? Act as subject matter expert on search engine optimization, campaign tracking, general web analytics and overall web strategy
? Analyze key web metrics in order to identify, recommend and implement website changes to increase conversions and improve user experience
? Visitor experience analysis/enhancement and website enhancement/development
Minimum 5 years experience in pure digital experience (agency or client e-Marketing) and passionate about the space. Undergraduate degree in Communications, Marketing, or related discipline.
Required skills include:
? Interactive design
? Search engine optimization and search engine marketing
? Familiarity with web architecture including HTML programming or other modern interface coding techniques
? Data analysis using analytics tools such as Google Analytics
? Knowledge of latest web design and search engine trends and best practices
? Ability to communicate effectively to a wide variety of audiences and across different mediums as well as communicating complex material to a non-technical audience.
? Ability to assimilate new information, technologies, and procedures
? Strong understanding of web usage trends
? Ability to maintain and coordinate relationships with a large number of organizations and institutions (partners, brands, internal departments, etc.)
? Proficient in Excel, PowerPoint
? Social media knowledge a plus
? Healthcare knowledge and experience a plus
The ideal candidate knows when to lead but can follow direction, is creative, is a team player and is also a great communicator.
||121 Greenway Boulevard |
Carrollton, GA 30117
THIS JOB HAS EXPIRED