Cvent is seeking an Enterprise Marketing Associate to assist in our marketing strategy and lead generation for Enterprise markets. The Enterprise marketing team is responsible for Cvent's marketing strategy for the Global 2,000 as well as major third party meeting planner partners.
The ideal candidate will display a balanced approach to lead generation and content generation and possess strong time and project management skills.
Develop new and revise existing content for collateral to support Cvent sales teams, including technical descriptions
Coordinate with creative team and marketing operations team to develop Enterprise-specific campaigns and collateral
Work with sales team to ensure they are briefed on marketing programs and have the right tools to follow up as required
Liaise with other marketing groups such as tradeshows, social media, and PR to maintain awareness of Enterprise-specific activities
Report on campaign effectiveness, benchmark, and ROI of marketing programs
2+ years of experience with enterprise sales and marketing
Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator
Experience with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation or analytics (Salesforce and Eloqua a plus)
Strong written communication skills a plus
Education: BA/BS in marketing or closely related field