Field Marketing Manager - DACH Bazaarvoice

About Bazaarvoice:

Based in Austin, Texas with international offices in London, Paris, Amsterdam, Singapore, and Sydney, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, bringing it closer to a company?s brand and customer experience.

The company?s flagship hosted and fully-managed customer ratings and review service allows businesses to enable, encourage, and analyse customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchasing decisions.

Clients like Argos, QVC, Halfords, HP, and Dell benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management.

Bazaarvoice is a winner of the ?Red Herring 100 Global? for best startups to work for worldwide by Red Herring magazine, and was named ?Technology Vendor of the Year? by Retail Systems Magazine in 2009.
Who We Want:

?Serve as primary marketing collaborator for individual the DACH region, ultimately facilitating delivery of all marketing initiatives in-market (events, digital marketing, sales enablement, public relations, websites, thought-leadership, client appreciation activities, etc.)





?Plan, produce, and execute industry and client events, including trade shows, executive dinners, user groups, and client and prospect seminars to drive sales, retention, and client advocacy, with support of European Events Coordinator (based in London, UK)





?Work with US-based Lifecycle Marketing team to execute local and global integrated marketing campaigns via email, web, webinars, advertising, events, door-openers, and more, with support of Digital Marketing Manager (based in London, UK)





?Work hand-in-hand with country managers and client success teams to identify individual market needs and support goals via field marketing activities and a comprehensive content strategy





?Support and coordinate PR activities with European Brand & Communications Manager (based in London, UK)





?Track and measure return on investment and performance of impact on lifecycle marketing metrics (awareness, acquisition, expansion, retention, and advocacy), with particular focus on new client acquisition, sales effectiveness (average order value, time-to-close), and client retention





?Develop activity plans and strategies for supporting Sales and Client Success (new sales, upsell, advocacy), based on assets from US Lifecycle Marketing Team





?Build a comprehensive annual activity plan and budget for the DACH region and communicate with Country Manager and relevant Sales and Client Success stakeholders

?Manage the localisation and creation of all marketing materials, to ensure resonance of message and efficacy of activities in the DACH region

?Coordinate with London- and US-based teams for website updates, social media content, and thought leadership platforms in the DACH market



Key Partners for Success in this Role:



1. Global Marketing Team (headquartered in Austin, Texas)

oLifecycle Marketing: includes VP of Lifecycle Marketing, Sr. Manager of Lifecycle Marketing, Creative Director, Web Producer, Campaigns Managers, and Marketing Analysts

oSolutions Marketing Team: includes product and segment marketers

2. European Marketing Team (headquartered in London, UK)

oDirector of Marketing ? Europe, Senior Manager of Field Marketing ? Europe, Digital Marketing Manager, Brand & Communications Manager ? Europe, Events Coordinator

3. European Leadership Team: General Manager, Country Managers (DACH, France, UK), VP of Client Services, Sales Operations Manager, Director of Market Planning

4. Agency support: designer/ creative agency, translation firm

Skills and Experience Necessary for the Role:

Years of Experience: 10+

At least 10 years of European B2B marketing experience in field marketing operations and localisation processes, with ability to clearly communicate plans with multiple teams and deliver scalable support for each region. Collaboration and clear communication between German-, UK-, and US-based teams is a must.







Requirements:

Bachelor degree in Marketing, PR, Languages, or similar course of study
Ability to work independently and as a key member of multiple teams
Ability to build relationships with industry influencers, analysts, journalists, and clients
Comfortable working/ coordinating with colleagues who are geographically dispersed
Strategic and creative mind, understanding all facets of marketing and international business
Language: Native German fluency and strong English capabilities are required
Results-oriented work ethic, with strong ability to measure marketing impact on sales and client services, along with an inclination to continually optimise activities for best performance
A desire to do the best work of your life!

Strong leadership skills with a self-motivated personality and work ethic

Travel:
London to Austin, Texas travel once per year
Quarterly European travel to other office locations (London, Paris, or Stockholm)

Location:	DE United States