Field Marketing Manager Overture Networks
THIS JOB HAS EXPIRED Employment Type:Full Time
We are seeking a highly motivated individual to join our marketing department. The primary mission of the Field Marketing Manager is to empower our direct and indirect sales teams with the sales tools, sales training and marketing support they need to sell Overture solutions most effectively. The position reports to the Director of Marketing and is based in RTP, North Carolina. Telecommuting options may be considered.
The Field Marketing Manager will be responsible for developing sales collateral, customer success
stories, presentations, business case tools based on the dynamic needs of the international field sales and channel management organization. The purpose is to ensure that sales reps and channel partners have the necessary pipeline, knowledge, and sales tools to achieve revenue targets. This roll is a combination product marketing, channel marketing, marketing communications manager, solutions marketing. This position requires professional interaction with the Overture sales
team, the Overture product management team and our customer's technical and marketing personnel.
This is a hands-on role and this person will be responsible for taking a project from concept to production and - doing most of the requirements gathering, research, collaboration, project management, writing, illustration and training.
Create sales tools that clearly articulate key messaging to target audiences and industry verticals to drive prospect response and interest in Overture. Tools include: Email templates, target campaigns, prospecting call scripts, presentation templates, jointly branded marketing materials and positioning/messaging documents.
Create marketing programs that are "packaged" to be structured, repeatable and have clear instructions for easy execution by channel partners and field sales. Programs include seminars, webinars and joint field events.
Build sales training and channel partner training materials that help sales to position Overture competitively and deliver compelling messaging to identify qualified prospects.
Work with Marketing Communications to ensure accurate, timely and effective communications and content on the sales and partner portal
Empower channel partners to promote Overture on their websites, email campaigns and social networks
Track, manage and measure the success of Field Marketing Programs and activities.
5-7 years experience in the telecommunications market, ideally communications hardware and software products and services.
Ability to identify effective sales tools and sales training for direct and channel sales teams
Demonstrated understanding of Direct and Channel go-to-market models.
Demonstrated experience understanding and applying marketing metrics and tools to measure results of sales training, events and programs
Superior knowledge of MS Office tools, digital marketing and communication tools, use of the Internet for research, & social media.
Experience using Pardot & Salesforce.com or similar Marketing Automation or CRM application
Ability to manage multiple projects, with excellent time management, organization and planning skills.
Strong written and verbal communication and presentation skills.
Demonstrated successful track record of working and collaborating with direct and channel sales teams.
Successful experience working directly with channel partners to develop marketing programs.
Hands-on experience in multimedia production would be beneficial.
Qualifications and Education:
Bachelors Degree required, Masters preferred
Highly self motivated with demonstrated strong work ethic
Willingness to travel up to 30%
||507 Airport Boulevard |
Morrisville, NC 27560
THIS JOB HAS EXPIRED