Field Marketing Manager Marketo Inc.
THIS JOB HAS EXPIRED
With over 1,200 worldwide customers and 315 revenue growth, Marketo is a leader in cloud software and one of Silicon Valleys fastest-growing companies. We are growing like crazy, delighting customers and hiring some of the best minds in Silicon Valley. Our Field Marketing team is experiencing rapid growth and therefore we are looking for a Field Marketing Manager who assists with planning, developing and implementing regional outbound marketing programs targeting prospective customers, current customers and other influencers vital to generating business opportunities.
Key Responsibilities:
As the central point of contact for Field Marketing, you are comfortable with ambiguously defined problems, big challenges, and can balance thinking with tactical, detailed execution. Specifically you will:
Drive and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, customer references, industry associations and telemarketing.
Understand complex buying/selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.
Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers and account executives.
Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities.
Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success.
Assist event and marketing program managers in developing regional and campaign specific target lists through the CRM database.
Communicate with Sales in order to gain buy-in, understanding and participation in marketing programs.
Identify sales training needs and collaboratively develop programs to address field sales knowledge weakness.
Required Experience & Skills:
Bachelors degree in Marketing or related field is required; MBA is desired.
Ability to travel between 25-30
A minimum of 5 years experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
Proficient in MS Office applications including Word, PowerPoint and Excel.
CRM (Salesforce.com) and Marketing Automation experience required
Excellent project management and organizational skills
Must possess excellent written, verbal and visual communication skills
Desired Experience & Skills::
Working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
Strong ability to influence others and work collaboratively with other departments
Ability to manage large detailed project to tight timelines. Responds under pressures of time and uncertainty
Strong interpersonal skills and ability to earn trust and respect from sales management
Outstanding presentation/communication skills
Excellent analytical abilities
Demonstrated ability to take initiative, lead by example and achieve extraordinary results
High energy, self-directed, team player
Detail oriented
This position is based in San Mateo, CA. We offer competitive salaries, great benefits, a high-energy environment and lots of room for personal and professional growth. If this sounds like you, wed like to talk with you. Please send a cover letter and resume to marketingjobs@marketo.com.
About Marketo
Marketo is the global leader in Revenue Performance Management. Marketos powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work and work together to drive dramatically increased revenue performance and fuel business growth. The companys proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
| Location: |
1710 South Amphlett Boulevard
Suite 110
San Mateo, CA 94402
United States
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