Field Marketing Manager Centrify
Centrify is seeking a Field Marketing Manager to plan and execute targeted events that raise awareness of Centrify, build momentum with partners, and generate sales leads, pipeline and revenue. This role will work closely with marketing, business development and sales leadership to build plans and deliver results.
The Field Marketing Manager is an execution-focused team player who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast paced environment. This position is located in our Santa Clara office.
Investigate and identify events and conferences targeted to Centrify target market
Execute and manage field, corporate and Alliance/ISV partner events (regional one-day events, tradeshows, conferences, etc.), including logistics, budgeting, content development, scheduling, creative themes and social media strategies
Collaborate with executives, sales management, field sales, corporate marketing, business development and product marketing to create and deliver field, partner and corporate-driven events that support near term and long term company objectives, including driving plans for customer conferences, user groups, etc.
Ensure event goals and lead acquisition strategies are aligned with sales objectives and messaging and graphics are consistent with Centrify brand
Track event results and metrics to measure success and investment, optimizing events as needed
Coordinate pre- and post-event communications to target audience
Work with marketing operations and sales to ensure leads are properly routed, marketing nurtured and followed up on in a timely manner
Assist with other Alliance/ISV Partner-oriented events and activities, including but not limited to, joint seminars and webinars, newsletters and other communications, and development of ?Events in a Box?
7-10 years of IT marketing experience with focus on driving execution of events
Proven track record of successfully partnering with sales, marketing and business development on execution of events and programs
Detail-oriented with exceptional program and project management skills
Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment
Works well with individuals of all levels and disciplines to deliver results
Excellent oral and written communication skills
Experience with salesforce.com and marketing automation systems such as Marketo
Experience working with multiple territories, priorities, and projects simultaneously. Experience working with Latin America and APAC a plus
Understanding of SaaS single-sign on solutions, identity and access management industry and/or ISV partner marketing preferred
||Santa Clara, CA |