Field Marketing Specialist Silver Peak Systems
THIS JOB HAS EXPIRED Job Type: Full-Time
See who you know at Silver Peak Systems
POSITION: Field Marketing Specialist
Initiate and act as lead on a variety of field marketing and lead-gen activities and programs.
Maintain calendar and management of a wide variety and large number of live and on-line events. Silver Peak-only events, Technology partner joint events, VAR/reseller joint events.
Work with Marcom to identify, recommend and manage ancillary marketing opportunities at or in tandem with tradeshows and/or partner events.
Develop and hone ROI and lead tracking analysis for all field marketing activities to identify trends and provide statistical prioritization of program types.
Work closely with Channel Marketing to identify marketing programs that can effectively be multi-purposed and rolled out to the VAR/reseller community.
Work with counterparts at channel and strategic partners to coordinate logistics of marketing events and programs.
Continue development of the company?s audience/lead acquisition strategy and execution via Database Marketing, Email Marketing and Social Media Marketing. Distribute Marketing activity results and appropriate metrics to the proper owners.
BS Marketing, Communications, Business Administration or related field ? or 5 years pertinent work history.
Sound understanding of marketing programs, field marketing, lead generation and event management.
Good understanding of B2B database management, audience acquisition, email marketing and social media marketing. Salesforce.com experience a plus.
Good PC skills ? Outlook, MS-Office, etc. A demonstrated ability to execute on multiple detailed projects simultaneously and excel in a fast-paced, results-oriented work environment.
||471 El Camino Real |
Santa Clara, CA 95050
THIS JOB HAS EXPIRED