Follow-Up Marketing Manager Infusionsoft
We are looking for a seasoned follow-up marketing expert that has proven their ability to deliver cutting edge follow-up programs that deliver world class results. In this critical role, you will be responsible for creating our overall follow-up marketing strategy. You are passionate about small businesses. You are a talented writer and storyteller. You understand how to build effective offers and you understand proper timing. You love a fast paced environment and love hitting goals.
Complete ownership and development of all follow-up marketing strategies
Create a calendar of campaigns
Impact and increase follow-up marketing metrics including: open rates, click-thru rates, and landing page conversions
Create copy for campaigns, putting in place standards and templates to streamline campaign delivery
Design and implement strategic nurturing programs in concert with our lead generating departments and leaders
Optimize our current database and create deeper segmentation to enable micro-targeted follow-up strategies
Message test key themes and refine campaigns and strategies based on results
Willing to be unusual, to think way outside the box, and do not allow themselves to be constrained by the typical
Have a keen sense of timing that is effective when building follow-up campaigns
Not afraid to be measured
2-4 years' experience working with marketing automation platforms such as Infusionsoft, Marketo, Eloqua, Pardot, etc.
Excellent analytical skills / ability to turn data into practical/actionable marketing insights
Knowledge of key email fundamentals (can spam compliance, deliverability, spam complaint rates, etc.)
Attention to detail, strong follow-through, and the demonstrated ability to meet deadlines
Creative thinker and resourceful problem solver
Superior writing skills
Born digital and loves writing stories
Experience with NetSuite
General HTML Skills and Troubleshooting ability on last-minute edits and improvements
ATTENTION! In order to be considered for this position, you must map out a follow-up marketing campaign that makes me want to call you and interview you for this position. Please attach this to the end of your resume. Good luck!
||Chandler, AZ |