GLOBAL BRAND DIRECTOR Trion Worlds
THIS JOB HAS EXPIRED Trion is seeking a Global Brand Director who will be a key member of the Brand Management group who will assist in the development, execution and overall success of the Marketing Plan.
Develop and implement overall marketing plan.
Manage execution of key elements of the marketing plan.
Conduct market research, competitive analysis, and consumer segmentation.
Gather market data to measure effectiveness of marketing activities
Maintain monthly success metrics against KPIs.
Develop asset plans and manage the development of key assets
Work with central services such as PR, Community, and Creative Services to ensure consistent messaging and marketing plan execution.
Work with the Sales Organization to develop key materials for retail and trade marketing promotions.
Work with Product Development team to inform product development decisions and maintain close coherence between product and marketing
Work with the EU team to maintain global brand consistency
5 years experience in a comparable Brand Management role (brand management, product management, or marketing management) in the games industry.
Experience launching an Xbox 360 or PS3 game at retail, and via online channels.
Experience with the shooter or MMO genres.
Experience with games as a service, such as MMOs, or other online games.
Strong organization and project management skills, ability to manage through changing priorities and while adhering to deadlines.
Strong analysis and communication skills, strong computer skills (MS Word, Excel, PowerPoint, and Photoshop).
Understanding of marketing, promotions and pricing strategies.
Enjoys working in a fast-paced environment.
Interest, passion, and an in-depth knowledge of online games required.
||REDWOOD SHORES, CA |
THIS JOB HAS EXPIRED