Global Channel Marketing Manager Blurb
THIS JOB HAS EXPIRED Company
Blurb is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb?s platform makes it easy to design, publish, market and sell professional-quality print and ebooks. Blurb?s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb?s social and community features allow customers to create and share Blurb books across social channels with ease.
Eileen Gittins founded Blurb in 2005. In 2011, Blurb shipped nearly 2 million books to 70 countries and territories. Blurb authors used the company?s Set Your Price program to earn more than $1 million in profits on book sales approaching 100K print and ebooks. Blurb is based in San Francisco with offices in London.
The Global Channel Marketing Manager will be instrumental in driving revenue through our B2B channel partners worldwide. This role requires an experienced marketer with an understanding of channel marketing programs, especially those aimed at increasing channel engagement and sell-through. You will be directly responsible for all joint sales & marketing programs across the entire lifecycle including program positioning & messaging, sales training, launch planning, event management, promotions, and all product marketing in partner channels. You must have high energy and be able to multi-task and communicate exceedingly well. Travel is required.
Develop, design, implement and measure all channel marketing activity to drive measurable growth through partner channels.
Manage and monitor execution of all channel-marketing programs, working closely with the channel partners as well as the marketing, sales, and business development teams.
Responsible for partner communications: crafting and sending partner communications on an ongoing basis.
Execute partner events, conferences, trainings and meetings.
Responsible for content management for the channel activity including website, landing pages, collateral, etc.
Serve as the first point of contact for partner questions.
Responsible for advocating and defining product requirements for the channel (represent concerns/requirements of the channel partners), and for developing the product launch plan for anything new to the channel
Evaluate program opportunities based on consistency with overall business goals and marketing strategy, as well as the financial ROI, brand synergy, potential impact/visibility, and execution requirements.
Design and implement measurements to quantify revenue generated from programs executed in the channel.
Evaluate and measure current processes, and where necessary, establish more efficient and consistent ones.
Evangelize and champion channel mission, purpose, and needs internally.
Commission and coordinate channel marketing research to understand customer and partner needs.
Minimum 5-7 years Channel Marketing experience, preferably global experience.
Strong understanding of Channel marketing and overall marketing concepts
Proven track record in leading and working effectively with cross-functional teams, including the marketing, product, operations, and finance.
Strong writing skills are imperative.
Excellent interpersonal, communication, teamwork, presentation, and project
management skills required.
Innovator with the ability to influence staff and management at all levels
(internally and externally).
Experience/familiarity with graphic design tools and commercial printing preferred
Blurb is a small, high-growth company, which means tremendous challenges and opportunities. We are looking for smart people who learn fast, solve problems, and get the job done. Our products and services are focused on the user experience, so you'll need to be user-focused as well. We have a world-class team drawn from companies such as Apple, Adobe, Intuit, Corbis, Current TV, eBay, Kodak, Method, Microsoft, Sun, CNET, Yahoo!, Lonely Planet and Sony.
We?re in San Francisco's financial district, and there are plenty of great eating (and drinking) spots close by!
Medical, Dental, and Vision insurance (PPO or HMO options)
401(k) retirement plan
Employer-paid life insurance, short-term and long-term disability
Flexible Spending Account (both medical and dependent care)
10 paid holidays
15 days paid time off per year (with tenure-based increases after two years)
Free lunch on Wednesdays
||580 California Street |
San Francisco, CA 94104
THIS JOB HAS EXPIRED