Head of Product Marketing, Advertiser Solutions Quantcast
We are looking for someone with passion, creativity and vision for packaging and evangelizing solutions that help advertisers leverage cutting edge technology to find and reach new customers. As the product marketing lead for our targeted advertising products, you will lead our product marketing and ad sales marketing efforts, responsible for developing overall go-to-market planning, competitive intelligence, and leading a team to develop creative and compelling sales packaging, positioning and messaging for our offerings in market. Your team is one of the most crucial within the organization, developing the vision for compelling packaging and associated thought leadership that supports a 100+ strong sales organization, nation-wide. This role reports into the Vice President of Marketing and is highly cross-functional, interfacing with heads of all sales divisions, product management leads and more.
First and foremost keeps our customers first and front of mind in developing the vision and thought leadership for all positioning, packaging, messaging and thought leadership in market
Collaborates cross-functionally (across product management, sales, media ops, client services etc.) to drive go-to-market strategy and plans
Works closely and maintains strong communication, visibility and relationships with product management and sales
Arms the Quantcast sales teams with compelling and creative packaging for all our targeting solutions, ensuring they are competitive with in-market solutions and resonate with the customer?s needs
Provides strong leadership, managing the team that develops all product marketing assets: clear messaging that articulate the benefits and unique aspects of our solutions, competitive messaging, sales decks, sales kits, case studies, FAQs, website content and creative, vertical packaging and more
Evangelizes and trains on the vision, positioning, value prop and sales narratives for new product offerings and packaging, inspiring and coaching sales trainers and the sales teams as we bring new products to market
Collaborates with the other marketing functions in developing and executing tactics that evangelize our solutions via whitepapers, webinars, events, PR and more
Is thoughtful and forward thinking in developing though-leadership materials that position Quantcast at the forefront of core industry topics and conversations, helping to drive awareness for the company and accelerate customer adoption
Advises plays a key leadership role in running and maintaining customer advisory panels
Maintains strong connection with customer needs through attending client pitches and meetings and analyzing internal industry research and customer surveys
Cultivates a team of high performing and sharp individuals that are creative and customer centric in their development of sales materials and exceptional in executing deliverables on time to properly arm sales
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world's leading's advertisers and publishers and brings accurate audience measurement to over 100 million web destinations.
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