Inbound Marketing Coordinator 2U, Inc.
What we?re looking for :
Today?s web-savvy students need more than a view book or information session to hold their attention. They?re turning to social networks and search engines to find information they need and are looking to engage with brands in a meaningful way. We?re looking for someone with a dynamic personality who is capable of being a credible, trustworthy brand evangelist. The ideal candidate is a natural connector and an excellent communicator. S/he is a problem solver with a passion for growing an online community and brand.
Key Responsibilities will include but are not limited to:
As an Inbound Marketing Coordinator, you will support an exciting new program initiative and will be responsible for the following:
Developing the strategy to fuel the program?s online growth
Growing the brand?s web traffic, social reach and generating online mentions
Executing a comprehensive inbound marketing plan that drives audience awareness and engagement across marketing channels (including, but not limited to, search engines, Facebook, Twitter, niche blogs, etc.)
Managing outreach and link building efforts to drive visibility within search engines and ultimately generating program inquiries from the website
Ideating and collaborating on the creation of marketing assets (blog content, data visualizations, graphics, guides, etc.) in conjunction with Marketing Directors, Content Editors and Designers
Acquiring a deep understanding of the education vertical and how to best navigate influencers within it; building and maintaining relationships with these individuals
Reporting weekly and monthly KPI?s
Identifying industry trends and tools to support marketing campaigns and objectives; becoming an influencer in your vertical
Managing interns and 3rd party vendors / agencies as needed
How you?ll measure success :
Overall web & blog traffic growth (social, search & other referral websites)
Quality/quantity of mentions generated via outreach and social engagements
Opportunities/partnerships created and leads generated via inbound marketing activities
Size of following acquired across social channels and ability to gain consensus
Things that should be in your background :
Bachelor's degree required
Proficiency with Microsoft Excel, Google Docs a plus
Strong business development skills are a plus
Has 1 - 3 years of proven experience with public relations, inbound / content marketing, search engine optimization (SEO) OR social media / community management
Has a strong understanding of inbound marketing fundamentals: SEO / outreach, content marketing, analytics, social media and community building
Possesses outstanding written and verbal skills, with the ability to communicate equally effectively to prospects, advocates and executives
Is socially enabled: experience with Facebook Pages, Twitter, YouTube, Pinterest, Google+
Is digitally enabled: experience and/or familiarity with Wordpress (or CMS), Buzzstream, seoMoz, Google Analytics, Salesforce or CRM experience a plus
Attributes that will help you in this role :
You are seeking a new challenge and define your skills as best in class
Embraces creativity and contain an inherent desire to challenge the status quo
Given our fast-paced culture, works autonomously while staying cool under pressure in order to help us prioritize and deliver on the most needle-moving activations
Loves juggling multiple projects, staying organized and getting things done ? project management skills are critical
Is open to and capable of traveling from time to time (2U NYC and the partner university?s location)
Must love startups, food, and karaoke
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2U, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
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