Inbound Marketing Manager AppFirst

Inbound Marketing Manager

AppFirst is a New York City software startup. We are changing the way companies do Application and Infrastructure Performance Management. If you have dreamed of working on the next great technology with a small, vibrant team, then we should talk. We're a well-funded company that's remained small and agile, so everything you do here will have a real impact on real customers. In September 2011, we closed a $4 million Series A Funding Round.

AppFirst offers all the amenities you've come to expect from a cutting edge startup: fully stocked fridge, free breakfast, competitive salary, stock options, your choice of hardware and software, Geek Desks, ping-pong, and a cat to help us with our code!

The Role: AppFirst is looking for someone to take ownership of the company's inbound marketing and nurturing efforts. The Inbound Marketing Manager will work closely with the company's CMO to help orchestrate and drive AppFirst's marketing campaigns!

This person's ultimate goal will be to drive revenue not only through managing the company's direct sales efforts but also by taking part in marketing website efforts and with providing support for indirect sales.

Responsibilities:
You must have a passion for using social media to generate inbound leads and create measurable and repeatable results
Supervise day-to-day Customer Development Representative activities, including monitoring sales reports and up-to-date performance metrics
Continue iterating and improve in-bound marketing activities
Optimize existing and create new marketing campaigns
Provide insight toward creation of lead pipeline for B2B setting, along with constant optimization of pipeline
Coordinate and actively take part in creation and constant improvement of marketing-side website so that it is SEO-friendly

Requirements:
+3 years of marketing experience, preferably inbound marketing experience
Demonstrated success in a B2B marketing setting (tech-industry B2B success preferred)
Experience creating success on LinkedIn, Facebook, Twitter, etc.; experience using marketing tools such as HubSpot and Marketo is a plus
Strong ability to work within a team
Very strong verbal/oral communication skills
Must have documented success in using inbound marketing techniques to increase revenue and create inbound sales leads


If you're interested, please send your resume to jorge@appfirst.com.

Location:	6 W 14th St., Suite 4E New York, NY 10011 United States
Employment Type:	Full Time
Functional Area:	Marketing
Tags:	Sales Marketing Inbound Marketing