Inbound Sales Lead Generation Specialist Adknowledge Inc.
THIS JOB HAS EXPIRED Description
The Adknowledge Corporate Marketing department supports the business goals of all individual channels in addition to devising strategy and tactics for general corporate marketing projects. This includes improving brand awareness, lead generation, corporate communications, content marketing, event planning and public relations.
The Corporate Marketing team consists of five employees responsible for the objectives described above. This position will report to the Vice President of Marketing.
The Inbound Sales Lead Generation Specialist is responsible for qualifying inbound leads in a timely manner. This individual will engage with interested prospects to qualify leads and then transition leads to the responsible sales associate for engagement in the proposal stage of the sales process. The ideal candidate will be a highly motivated self-starter able to identify and qualify new business prospects from multiple sources including inbound marketing leads, social channels, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential! Primary duties include:
Qualifying new business via telephone and mass communication avenues, such as email and social media, to introduce Adknowledge solutions and identify appropriate buyers within the target market.
Following up on leads and conducting research to identify potential prospects.
Conducting a needs analysis with prospects to identify pain points to determine how Adknowledge can speak to those needs.
Building and cultivating prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
Additional duties include:
Identifying key buying influencers within prospects to determine budget and timeline.
Managing data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.
Working with Sales leadership to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
Assisting with analyzing sales pipeline reports and dashboards.
Providing support at select trade show events, likely on overnight trips. This includes pre-show support, developing targeted prospecting lists and plans, performing outbound contacting to set show appointments in advance and ensuring post-show follow up on acquired leads.
The successful candidate will be an integral addition to the team with at least:
1-3 years telemarketing and/or inside sales experience
Proven experience meeting and/or exceeding determined sales and activity quotas
Proven track record of building and maintaining strong client relationships and utilizing excellent client service skills
Demonstrable proficiency using MS Office products such as Excel, Word, Outlook, PowerPoint
Experience utilizing Salesforce.com or another CRM product preferred
Bachelor?s Degree in Business, Communications or related field preferred
The successful candidate will also demonstrate the following abilities:
Communication: Excel in both written and oral communication; able to effectively communicate with senior-level decision makers
Adaptable: Willing to accept change; exhibit flexibility in a fast-paced environment and demonstrate ability to absorb and quickly understand new information
Resourceful: Ability to deliver results utilizing creative problem-solving approach and resources available; demonstrating critical thinking skills; possess a get-it-done mentality
MEASUREMENTS OF SUCCESS
There are several key measurements of success this employee will use to benchmark performance including:
A minimum of 75 attempted contacts made per day
Contact with 85% of total leads within 24 business hours
5-10% of leads converted to Marketing Qualified Lead status
||4600 Madison Avenue |
Kansas City, MO 64112
THIS JOB HAS EXPIRED