Interactive Marketing Specialist All Web Leads
As our Interactive Marketing Specialist, you will join a growing team of A-Players in a role that will see you leading our email and organic marketing and re-marketing efforts by developing and delivering compelling, actionable campaigns to insurance consumers and agents. You will drive campaign planning and management, email strategy, vendor management, forecasting, and reporting. As part of the Marketing team at All Web Leads, you?ll work closely with designers, program managers and specialists in paid and organic search marketing to coordinate and optimize message delivery via email with other marketing efforts. For the highly motivated self-starter who is looking for the chance to make a huge impact on our company and take our e-mail marketing capabilities to the next level, find your home with All Web Leads where you will see your career launched to new heights.
All Web Leads, Inc. is one of the most successful online lead generation providers to the US Insurance industry. We use internet marketing to turn consumer interest in insurance products into policy sales for many of the largest insurance carriers (and their agents) in the world. We?ve been recognized by the Austin Business Journal as one of their ?Fast 50? fastest growing private companies in Central Texas for the third consecutive year and provide a tight-knit team with a fast paced, energetic, and entrepreneurial company culture.
Possess a passion for creating innovative work and delivering results. .
Leverage analytics to understand customer segmentation, campaign effectiveness, and response metrics.
Collaborate with other members of the Sales and Marketing team as well as Engineering, and Finance to achieve results and exceed goals.
Be able to overcome any and all roadblocks in pursuit of success.
Report regularly on effectiveness of email and organic marketing efforts.
Identify your audience and engage them with a compelling message.
Develop and collaborate on a comprehensive email strategy that accommodates all aspects of our business.
Develop and implement exciting and effective email marketing campaigns.
Target campaigns at key consumer and business segments.
Test campaigns, messages, landing pages and creative elements to determine optimal effectiveness.
Act as email marketing expert and champion for the company, implementing best practices for email marketing.
Coordinate with vendors to ensure maximum scale, effectiveness and deliverability of email.
Organic / Search Engine Marketing:
Ensure the company?s websites have maximum search engine visibility through effective keyword utilization and content use.
Write captivating and engaging SEO content for blogs and websites.
Research linking opportunities with local sites, search engines, and appropriate partners.
Analyze website traffic and analytics and report on performance, changes, and ROI on ongoing campaigns. 8uuuuuuuuubn
Explore and present new media opportunities to management as technology evolves, including trends, new broadcast channels and new medias
Develop creative approaches to engage the consumer over time to develop ?frequent fliers.?
3-5 years conducting business-to-consumer or business-to-business interactive marketing campaigns
High level of personal integrity and the ability to excel in a team environment.
Strong skills with commercial email management platforms.
Strong organization skills, efficient prioritization of tasks and a proven ability to drive complex projects to completion.
Extremely self-motivated individual with strong work ethic.
Excellent verbal and written communications skills.
Familiarity with HTML, CSS, basic web scripting is a plus.
BA or BS degree
||8716 North Mopac |
Austin, TX 78759