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Interactive Marketing Specialist Optovue
THIS JOB HAS EXPIRED
This position is responsible for interactive digital marketing, web-based lead generation and the online presence of the company. This includes the company website, journal/society sites, and social media leveraged to enhance the company visibility and generate leads for the sales pipeline. This role executes internet-based tactical implementation to achieve the company strategic sales and revenue goals.Responsibilities:
Work with the Sr. Product Marketing Manager to formulate and execute the web based marketing strategy for all Optovue product lines and grow Optovue?s market position.
Execute interactive projects from conception through implementation to improve Optovue?s user experience.
Maintain vendor relations and partnerships to provide content, functionality and features for digital interactivity and communication that will strengthen Optovue?s presence in the market.
Ensures that web users can find Optovue easily through major search engines and online advertising.
Works closely with the Sr. Product Marketing Manager on marketing programs and campaigns.
Provide a strong contribution to tactical planning and execution for lead generation.
Write and create compelling copy for the web.
Maintain and report web analytics to monitor and track interactive trends, lead generation efforts, and campaign results providing timely update and summary reports.
Monitor and evaluate competitor?s use of digital concepts as well as industry trends to ensure that Optovue remains an active adopter of new technologies, best practices and new interactive solutions.
Adhere to product FDA clearance in all material. Adhere to applicable GMP and ISO 13485 processes and procedures.
Works closely with and responds to the needs of the Sales Team (domestic reps and international distributors).
Requirements:
Bachelors Degree (MBA beneficial but not required)
Minimum 2 years of proven experience and thorough understanding of the interactive marketing landscape including:
? User experience
? Email marketing
? Web content management systems
? Web analytics
? SEO
? Blogs
? Discussion forums
? Digital signage, etc.
Proven technical aptitude regarding interactive marketing technologies. Familiarity with web hosting.
Excellent verbal and written communication skills.
Strong organizational and time management skills.
Strong problem solving skills.
Detail oriented.
High energy team player.
| Location: | 41752 Christy Street Fremont, CA 94538 United States |
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THIS JOB HAS EXPIRED
Optovue
All Jobs: at Optovue| Web Site: | www.optovue.com |
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| Headquarters: | 41752 Christy Street Fremont, CA 94538 United States |
| Industry: | Medical Devices and Equipment |
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