International Marketing Manager PlayNetwork
Manager, Corporate Marketing
PlayNetwork is seeking a Marketing Manager with cross-functional sales and international marketing responsibilities. This position requires a motivated self-starter with B2B experience, consumer insights and the experience required to scale and localize our corporate marketing strategy globally.
Reporting to Corporate Marketing, the Marketing Manager, International will support global sales through sales readiness, enablement, awareness and consideration activities designed to extend brand reach, inspire conversation, loyalty and commerce. This position requires a self-starter, with the ability to leverage data and global insights to scale, localize, execute and measure the impact of our brand and what is required to secure incremental business worldwide.?
Essential Duties and Responsibilities
The following is a list of general job responsibilities for the Global Marketing Manager This list is not all-inclusive and may be broadened or changed to meet changing business needs.
Support Corporate Marketing and Global Sales: Partner with Corporate Marketing and Global Sales to raise visibility, awareness and localized sales support for EMEA, APAC and LATAM. This requires the ability to leverage research, local insights and best practices to achieve our global marketing objectives and sales goals. Support includes collaboration with our global sales teams and vendors, while overseeing RFPs, proposals, custom content, events, research and client facing assets to drive sales enablement.
Digital Marketing: Leverage, scale and measure global, regional and cross channel best practices, including web, social and content strategies. Must have experience aligning performance with KPIs ? leveraging data and analytics to identify trends, measure ROI, influence engagement and accelerate commerce.
Content Marketing: From web design to social media and events, define local content marketing strategy. Leverage data, trends and local insights to position our expertise and thought leadership in region. Identify qualified local channels and events to deliver content which inspires engagement.
Social Marketing: Serve as a global subject matter expert on global social media platforms and trends to influence engagement in EMEA, APAC and LATAM.
Internal Announcements: Contribute to PlayNetwork?s internal communications framework to provide visibility into global activity including wins and contract re-signing.
Marketing Support: Responsible for execution of various marketing activities, including but not limited to research, compete, internal and external events, sales support, channel marketing support, portal development, lead generation, case studies and PR. Working knowledge of Salesforce and Marketo required.
Minimum of 5 years? experience in global marketing, B2B preferred.
Minimum 5 years digital, social and content marketing experience
Experience working with and supporting a global sales team.
BA degree or equivalent combination of education and experience, business/marketing degree.
Agency experience is a plus.
Multi-lingual also a plus.
Required Skills and Abilities
Excellent business writing skills (3 samples required with application).
Proficient with MS Office.
Data-focused and extremely competent with Google Analytics, AdWords, and SEO/SEM experience.
Demonstrated understanding of the B2B sales process.
Solid project management comprehension and demonstrated expertise.
Expert working with CRM and marketing automation systems (Marketo and Salesforce).
Excellent organizational, presentation and communication skills.
Sound judgment and decision-making.
Results focused and able to deliver on time in a fast-paced and dynamic environment with frequently changing priorities.
Able to complete objectives consistent with PlayNetwork?s Guiding Principles
Comfort and adaptability for learning and change at a rapid pace in an often-ambiguous environment.
Ability to travel internationally, 20%.
Due to the nature of our business, you may be exposed to potentially offensive lyrics and/or video content. In order to prevent this type of material from going to our customers it is a necessary function of our business to listen for, edit or remove this content from our database.
This job description should not be construed to imply that these requirements are the only duties, responsibilities, and qualification for this job. Incumbents may be required to follow any additional related instructions, acquire related job skills and perform other related work as required.
Strategic Sales Director
?If you want to be part of a rapidly growing team that shares a passion for a quality, drop us a line.
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