Lead Generation Campaign Program Manager Ruckus Wireless
We are looking for a B2B marketing expert to play a vital role on our marketing team. This position will assist in designing and driving a comprehensive demand generation strategy, spanning from acquisition to engagement to conversion.
This position must understand how to develop creative integrated marketing campaigns that optimize the flow of qualified leads to sales and thrives on the metrics and processes of B2B marketing in key technology vertical markets. Proven expertise in creating and executing multi-touch demand creation programs. Must have knowledge that leverages both inbound and outbound tactics.
7 years + marketing experience, with 3-5 years of experience in end use lead generation for technology company
Help define and execute lead gen strategy targeting business end users (how to go after key vertical market including defining lead funnel, mapping out messaging with content owners, implementing scoring strategy and nurturing campaigns mapped by buying stages)
Measure lead gen program performance matrix, provide suggestions for improvements.
Manage leads funnel: track, process and optimize our lead funnel by following through all outbound marketing activities and 3rd party lead sources.
Be an in-house expert and advocate for marketing automation and salesforce.
Help plan and execute global prospect webinar program, with a goal to regionalize this program for all sales theatres.
Personality: Self-driven, great communicator and team player, analytical. Able to thrive in a fast paced, sometimes not very structured environment. Able to collaborate well with other teams. This role will work very closely with sales team, web team and the marketing organization (product marketing, events, and corporate marcom).
Skillsets: SFDC/Marketing automation/online meeting tool experience a must. ActOn, SFDC, WebEx experience and creative writing skills are highly desired.
To all recruitment agencies: Ruckus Wireless does not accept unsolicited resumes from recruitment agencies and/or individual recruiters without a signed agreement. Ruckus Wireless will not be responsible for any fees related to unsolicited resumes submitted through this site, to Ruckus Wireless employees or contractors.
||880 West Maude Avenue |
Sunnyvale, CA 94085