Manager, Analytics edo Interactive.com
THIS JOB HAS EXPIRED Cutting edge, digital advertising firm is seeking a creative, analytically driven, and collaborative team manager to help us shape and grow our measurement and analytics capabilities. This individual will coordinate the activities of the data sciences team, responsible for developing analytical insights and solutions to optimize segmentation, targeting, and assignment processes and deliver relevant, precision-targeted offers to consumers through digital marketing channels. Ideal candidates will have prior experience in digital advertising, retail payments, or consulting. This is a leadership position and reports to edo?s VP of Analytics.
? Conduct deep-dive analyses of consumer?s transactions patterns and offer redemption history to uncover insights into key performance drivers.
? Develop data-derived consumer cohorts/segments and statistical models for marketing, offer optimization, and offer assignment to improve consumer targeting and ad yield management.
? Research third-party data sources and analytic tools to improve team efficiency and effectiveness.
? Promote the continued adoption of ?Test & Learn? approach to maximize return on marketing actions. Working with stakeholders in translating analytical findings into actionable insights.
? Lead and develop a team of 3-5 analysts.
? 7-10+ years? experience in Marketing Analytics (including statistical data mining, data analytics, and working with structured and unstructured datasets).
? Experience with segmentation/cohorting strategies and techniques preferred.
? Knowledge of database design, applications, and data flows preferred.
? Hands-on experience with SQL, Hadoop, R, SPSS, or comparable analytic tools a plus.
? An advanced degree in Marketing Analytics, Statistics, Computer Science or related field a plus.
? The ability to thrive in fast-paced environments, and is flexible and able to handle rapidly-changing scenarios; sees ?ambiguity? as an opportunity rather than a hurdle.
? A willingness to seek initiative, undertake self-development activities, and seeks increased responsibilities.
? Outstanding communication skills, including proven experience in making complex subject matter accessible to a broader audience.
? Intellectual Curiosity ? a willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of service.
? An unyielding team-first mentality, with a willingness to ?lean in? in a start-up environment.
Mission: To transform shopping & saving
Consumers love trying new things and saving money. But the world of saving is cluttered and impersonal ?from coupons to daily deals to mobile wallet technology -- deals lack relevancy and redemption takes a lot of work for both consumers and merchants.
edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edo is the simplest way to connect online advertising with in-store results.
Through our card-linked offer platform, edo Marketplace, edo brings unmatched insight and clarity into consumer spending behavior. This helps marketers, merchants & banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.
More about edo:
Coverage from TechCrunch - The Anti-Groupon:
Success at edo requires the following personal attributes:
? You have a passion for digital marketing, payments innovation & start-up culture.
? You thrive in fast-paced environments, are flexible and able to roll with changing scenarios.
? You?re a change agent: see ?ambiguity? as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking.
? You?re a problem solver: make things happen & work well with others to build constructive & effective relationships.
? You seek initiative: volunteer readily; undertake self-development activities; seek increased responsibilities; takes independent actions and calculated risks.
? You?re detail-oriented, someone who rolls up their sleeves and gets the job done.
? You have the intellectual curiosity to surface insights & implications and use this knowledge to think creatively about solutions.
For the right candidate edo offers
? A dynamic, entrepreneurial culture
? Competitive compensation & benefits
||Chicago, IL |
THIS JOB HAS EXPIRED