Manager, Analytics & Insights Healthline Networks
THIS JOB HAS EXPIRED Play a key strategic and high profile role within the Healthline Network?s Digital Advertising Sales team. The Analytics & Insights Manager is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. This role helps to deliver best-in-class solutions for Healthline?s advertisers, supporting our core value proposition and ensuring campaign success. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies, and lead metrics and audience opportunities for Healthline Networks. This position will report to the VP of Marketing.
Develop effective sales positioning presentations in support of sales strategies for Healthline Networks.
Manage advertiser program analytics needs including campaign KPI performance measurement, campaign reporting, and insights development.
Optimize programs via insightful guidance and actionable analysis.
Adding value to sales team?s daily efforts by leveraging media and marketing research to provide strategic recommendations.
Collaborate with cross-functional teams from marketing to programming, to identify and deliver unique and imaginative solutions.
Responsible for all levels of qualitative and quantitative research including vendor identification, survey design, overseeing operational set-up, analysis and report production.
Manage execution of advertiser ROI case studies, and benchmarking of client campaigns over a variety of metrics.
Digital consumer and marketplace thought leader at Healthline Networks.
Evaluate contracts and manage third-party research partners and vendors including from comScore, eMarketer, and Kantar.
5+ years of relevant working experience in digital insights and/or research.
An understanding of healthcare marketing tenets and nuances.
Ability to turn data into a story.
Excellent writing and verbal presentation skills, a very strong attention to detail
Solid experience with digital reporting tools and systems, such as: Google Analytics, Brightcove, Crazy Egg, comScore, Dynamic Logic, Vizu, and Kantar.
In-depth knowledge of digital marketing disciplines (including primary research, customer segmentation, targeting, direct marketing), and providing client value through custom research.
BA Degree in communications, marketing, statistics, or mathematics: MBA or advanced degree a plus.
Healthline Networks offers an innovative approach to meeting the needs of today?s health information seeker. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked for two years running in Deloitte's Technology Fast 500.
||New York, NY |
THIS JOB HAS EXPIRED