Manager, Demand Generation MediaMath
THIS JOB HAS EXPIRED Overview:
The Manager, Marketing Operations & Analytics will be responsible for optimizing our marketing investments to achieve awareness, demand generation and revenue objectives. The ideal candidate will bring a strong process orientation to experimenting, measuring and implementing tactics to improve the effectiveness of campaigns and demonstrate a strong ROI. This candidate should also be able to effectively partner with and leverage MediaMath's broader marketing function.
Specific responsibilities include:
Strategy & Operations
Works with VP Demand Gen to develop demand and lead generation strategies, conversion programs, account-based marketing programs and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals
Execute against plan.
Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns.
Builds all workflows and alignment across marketing automation and sales automation tools.
Takes ownership of campaign calendar and campaign project management that touches multiple business units within the company
Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness.
Maintain and manage customer / prospect lists; Apply segmentation and develop targeted campaigns to address specific segments / sub-segments
Actively build our marketing contact database
Strong familiarity with web based marketing, SEO and content optimization; partner with web team to test and improve online lead generation conversion
Leverage existing marketing automation tools (Marketo, Salesforce) and collaborate with entire marketing department
Lead cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics
Coordinate with Sales to ensure that the leads and resulting opportunities are appropriate and actionable
Source and manage outside vendors as needed to fulfill objectives.
Tracking, Reporting & Analysis
Oversees all analytics and reporting reviewing data sets, testing hypotheses and ensuring the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO.
Provides analysis and optimization recommendations for all campaigns
Owns weekly, monthly, quarterly and annual reporting
Tracks lead lifecycle and provides insights on where focus is needed to move leads through the funnel
Analyzes lead source metrics to determine what?s working and what isn?t
Runs A/B testing with emails and landing pages.
Manages tight relationship with SFDC administrator
Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of program spend
Continually identify ways to improve conversion rates at all stages of the buyer?s journey.
5 years digital demand generation processes, including CRM and ROI reporting.
Expert proficiency in the latest versions of Marketo, Salesforce, Google Analytics
Deep understanding of online tactics including website usability/call-to-action improvements, email marketing, SEO/SEM, account based targeting and dynamic content, re-marketing, social media
Strong knowledge of demand generation processes, including CRM reporting.
Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization.
Able to work well collaboratively with global team members, including technical specialists, marketing and marketing communications, executives, and customers.
Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects.
Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail.
Commitment to continuing education and keeping up to date with industry trends and technology.
||New York, NY |
THIS JOB HAS EXPIRED