Manager, Field Marketing SciQuest
Job ID 2014-2142
Type Regular Full-Time
More information about this job:
We are seeking a talented, experienced individual to drive lead generation efforts and programs. Reporting directly to the head of marketing this role will manage a small but growing team responsible for outbound marketing programs including vertical marketing programs, call campaigns, tradeshows and working with product marketing and corporate communications teams to create content and integrated programs to support ?top of funnel? pipeline build to support business outcomes.
Build, own and drive lead generation planning and execution (suspects and qualified leads).
Plan, manage and lead the execution of lead generation campaigns which may include various components and touch points including social/digital marketing, tradeshows and call campaigns.
Support a mix/blend of larger campaigns with more targeted ?micro? campaigns to drive lead mix to support vertical and product pipeline growth.
Report, analyze, test and improve campaigns and campaign elements to improve lead quality and cost per lead.
Communicate and closely align with the sales organization so field marketing is a strategy partner.
Lead, manage, develop and grow the field marketing team
Provide unique ideas and concepts to help improve the marketing organization
Support other areas of marketing as needed to move the business forward
5+ years of experience managing a marketing team responsible for lead generation
Demonstrated success in lead generation activities
Ability and desire to take a hands-on approach to marketing programs development including developing, coaching and building the field marketing organization
Experience managing business development/outbound calling campaigns including tracking key performance metrics.
Experience building and managing marketing budgets and marketing mix to build pipeline
Experience with vendor management and negotiations
Demonstrated experience incorporating digital programs into marketing activities
High energy, can do attitude in a team environment
Ready, willing and able to build and lead a field marketing team which will scale with the business.
Experience in B2B software is highly preferred
SciQuest offers equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, veteran or military status and other protected class characteristics.
||Morrisville, NC |