Manager, Marketing Analytics & Consumer Insights Boingo Wireless
THIS JOB HAS EXPIRED PERFORMANCE PROFILE:
We?re looking for a Manager of Marketing Analytics & Customer Insights who will help shape the company?s marketing strategy by providing marketing analysis, campaign analysis, consumer research, and data mining into what makes our customers tick.
? Provide ongoing analysis of campaign performance (multivariate testing, SEM/SEO, email, etc.)
? Develop and track all key business metrics (sales, churn, usage) and identifying trends and opportunities
? Budgeting and reforecasting retail revenue
? Developing profitability analysis of all our product lines
? Querying and manipulating large data sets to create customer profiles and associated marketing strategies
? Provide actionable recommendations to optimize the customer acquisition flow
? Develop key performance metrics to evaluate product performance and identify improvement opportunities
? Setting up and tracking sales channel codes for campaigns
? Managing all expense accounting and reconciliation for the department
? Managing and tracking promo code matrix
? Developing and tracking all needed customer, channel and competitive data and analyses
? Implementing consumer research as necessary
? Bachelors degree in Business, Finance (or related major); MBA a plus.
? Minimum of five years of experience in data-intensive marketing, business, or financial analytics role.
? Outstanding statistical, quantitative modeling and forecasting skills.
? Demonstrated business analysis skills, including sales planning and analysis, sales forecasting, Customer Lifetime Value (LTV) analysis, campaign tracking and analysis, and consumer research
? Experience working with standard clickstream analysis and business intelligence tools such as Business Objects, Google Analytics, and Omniture a plus
? Ability to pull data from multiple sources; experience with data mining preferred
? Strong knowledge of SQL required; other programming languages a plus
? Excellent verbal and written communication skills
? Quick learner with proven ability to operate in a fluid, fast-paced environment
? Must be able to work some evenings and weekends as required to fulfill business and operating plans
||10960 Wilshire Boulevard |
Los Angeles, CA 90024
THIS JOB HAS EXPIRED