Manager, Marketing and Demand Generation Responsys
THIS JOB HAS EXPIRED Are you a big thinker by night, but a dynamic project manager by day? Responsys is looking for a Marketing Manager who can assist in the creation and execution of highly targeted marketing programs, across all digital touch points, to increase customer acquisition and retention.
If you have a passion for marketing, testing, and innovation this might be the perfect position for you.
Who is Responsys
Responsys was built with the mission to change the way that the world does marketing in the digital age. We?re a cloud software company that?s helping companies take advantage of technologies like email, mobile, social, and web display to build lasting relationships with consumers.
It?s New School marketing that the best brands in the world are embracing head-on. Because in a time when too many companies are just turning up the volume on mass media and driving customers to tune out, the only path to success is with marketing that speaks to people as individuals - with only the messages that they want to hear, delivered at exactly the right time, and across all of the channels and devices that consumers are using.
It?s not only a better model for consumers; it?s a better model for businesses. That?s way New School marketers like Southwest Airlines, Williams Sonoma, Under Armor, Intuit, LinkedIn, Scottrade, Burton and Skullcandy are driving more revenue and building stronger customer relationships than ever before possible with the Responsys Interact platform.
After a successful IPO in 2011, we?ve got our eye on becoming the first billion-dollar cloud marketing company. Our customers think we?re changing the game. The analysts agree. And our employees love the journey we?re on. We need rock stars who want to make the dream a reality.
Conceive of and execute targeted marketing programs resulting in new customer acquisition and retention
Develop promotional plans launching newly released reports and whitepapers, ensuring consistent messaging and delivery across the web, email, and direct mail campaigns
Work in conjunction with the creative and web development teams to ensure all marketing assets are delivered on time, and follow all intended business needs
Clearly articulate and roll out new marketing programs to the global marketing, sales, and customer facing organizations
Create and maintain comprehensive metrics reports and advise on effectiveness of marketing spend
Remain fiscally responsible, and track all marketing programs within the constructs of financial regulations
2-5 years? experience in the interactive marketing industry
Ability to interpret and present direct marketing results to internal audiences
Exceptional program/project management skills; able to bring large brainstorming ideas to concrete points of actions
Strong background in Salesforce.com, Omniture SiteCatalyst, Google Analytics and/or other metric reporting programs
Excellent communication skills and ability to manage cross-department relationships
Self-starter taking initiative while simultaneously being able to adapt to sudden changes
Commitment to quality and delivering outstanding prospect and customer experiences
||San Francisco, CA |
THIS JOB HAS EXPIRED