Manager, Marketing Automation MegaPath Networks
THIS JOB HAS EXPIRED Position Description
MegaPath is the largest privately held, facilities-based Managed Services LEC in the US. We provide next-generation Hosted Voice, Cloud, Private Networking and Managed Security Service solutions to businesses nationwide. With growth in mind, we are hiring exceptional people.
As a member of the marketing department you will lead development and implementation of MegaPath?s marketing automation program. You will play a key role helping Sales drive revenue by managing nurture programs and other initiatives to increase the performance of leads through the demand funnel. You will work closely with Sales, Sales Operations, and external vendors. Ideal candidate has experience in the use of marketing automation platforms, demand generation, online marketing, campaign planning, lead nurture and Salesforce.
Drive the implementation and overall strategy of a Marketing Automation platform for lead qualification, lead nurturing, lead scoring and sales enablement. Work with Sales Operations to integrate automation platforms with Salesforce and other sales enablement tools.
Hands on creation, management and execution of successful closed-loop marketing campaigns utilizing the marketing automation platform.
Design A/B campaign testing and optimize performance of lead management efforts.
Lead the creation and management of dashboards trend campaign effectiveness, prospect engagement, and drive funnel advancement.
Improve conversion rates by helping to plan and implement activity-triggered nurturing programs that target all stages of prospect development, leading to closed sales.
Drive data integrity and positive customer experiences by keeping data clean, and by creating data segmentation, groups, and distribution lists for campaigns.
Determine marketing requirements from point of lead capture and CRM design for purposes of Marketing Automation success and optimization
Be an advocate of an overall lead management process (SLAs, ownership, and sales funnel movement)
Evangelizing marketing automation and help Sales use lead nurture effectively.
Evaluate and implement technology vendor offerings to augment CRM-Marketing Automation functionality.
Develop, implement or support online lead generation campaigns
Perform data analysis, reporting and business intelligence to drive program effectiveness.
Education and Experience:
BA/BS in Marketing or Related Field
5 ? 7 years of marketing, preferably B2B in a high tech field
3+ years of experience with Marketing Automation platforms (Marketo, Silverpop, Eloqua, Pardot, etc.)
3+ years of experience with Salesforce
Knowledge, Skills, and Abilities:
Thorough understanding of B2B sales & marketing process
Experience with SalesForce.com and Marketing Automation solutions
Self-starter with a ?can-do? attitude and possess excellent organization skills
Detail oriented and possess excellent analytical and problem solving skills with logical thought processes
Ability to thrive in a fast-paced work environment and manage multiple project
Strong written and verbal communication skills
Ability to work on cross-functional teams with excellent interpersonal skills
Basic computer skills (Windows, MS Word, MS Excel, MS PowerPoint, etc)
MegaPath offers a full suite of benefits, including full medical, dental, and vision coverage; a 401(K) plan with a company matching contribution; a transportation benefit; and many other excellent perks. We're looking for talented and highly skilled individuals to join our dynamic and fast-paced culture and contribute to MegaPath?s continued success.
If you want to make a difference with your performance and seek a new challenge, we encourage you to apply with MegaPath.
||Seattle, WA |
THIS JOB HAS EXPIRED