Manager, Product Experience Marketing MobiTV

This position focuses on marketing TV content and great customer experiences within MobiTV's suite of products powered by its platform, including Sprint TV, AT&T U-verse Live TV, T-Mobile TV, NFL Mobile on Verizon and others.
This is a detail-oriented, highly visible role that makes daily programming decisions about what content and navigation experiences will be most appealing to end uses (ESPN or Disney? Jersey Shore or FOX News?), as well as seeks to improve all aspects of the end-to-end customer experience within our applications.
This position reports to the Senior Director of Marketing.
Key Responsibilities Include:

• Own the strategy and implementation tactics behind MobiTV's in-application marketing experience. This includes the daily programming of featured content; working closely with the rest of MobiTV marketing for proper assets & promotional materials to enable this; designing new in-app methods of retaining and/or delighting customers; and serving as a subject matter expert for what's going on within MobiTV-powered apps that helps or hinders customer engagement and retention.
• Help lead the strategy & tactics that help drive sales and usage of MobiTV products by directly interfacing with content partners like ESPN, NBC, CBS, Discovery and others.
  
  • Manage the creation, implementation and results from wide-ranging marketing campaigns with these partners
  • Serve as the lead conduit between the marketing contacts at our content partners and the rest of MobiTV
  • Maintain strong, growing and profitable marketing relationships with over 30 different content partners, all of which must be managed so that they are happy, engaged and well-informed about how their content is being positioned at MobiTV
• Lead the consumer-facing portion of MobiTV's online website and mobile websites at www.mobitv.com. This position requires the management of multiple online campaigns that drive people to MobiTV's online and mobile websites, as well as multiple hosted, stand-alone landing pages for its content partners. A strong eye to detail, messaging and a desire to never let pages “grow stale†Is a must.

Desired Background:

• 4+ years of manager-level work experience, with a strong emphasis on marketing mobile-based products or services
• Solid understanding of the North American media (TV & film) landscape, especially as it relates to mobile
• A history of writing engaging and impactful marketing copy
• College degree; MBA or related graduate degree a plus

Desired Skills:

• An outstanding attention to detail, and a very strong sense of organization. This is a fast-paced job that juggles the demands of multiple external and internal customers, so a true self-starter who proactively ties up all loose ends on a daily basis is who we're looking for.
• A passion for improving and simplifying the customer's experience at every stage of the customer lifecycle â€" and a willingness to try anything that works.
• Engaging, outwardly-focused communicator who is at ease with people at all levels and in all functions of an organization. This position requires an ability to work closely and comfortably with marketers, salespeople, engineers, product managers, designers, VPs and interns.
• Excellent writing skills.
• Self-starter; highly motivated to go above and beyond the job description with a minimum of oversight.
• Ability to travel to meet content partners in New York, Los Angeles or elsewhere on a quarterly and/or ad hoc basis. (Travel-15% of job)

MobiTV, Inc. is a leading provider of premium end-to-end mobile media solutions. The MobiTV converged media platform delivers live TV, video-on-demand, and the ability to download-and-store content for offline viewing to millions of users on all major wireless networks and major mobile operating systems. The platform is designed to help carriers utilize network capabilities, allow content partners to extend their reach to millions of mobile viewers and offer OEMs a canvas to market new innovations and device features.
Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV, Inc.'s convergence-capable platform and some of its patented components, please visit www.mobitv.com/platform-technology.

Location:	Emeryville, CA United States