Manager, Product Marketing Kapow Technologies
Kapow Software offers a radically better way to solve Big Data challenges with its browser-based data integration approach that's faster and more cost effective than any other method ? and 100% accurate. Kapow extracts, transforms, and integrates data from disparate sources thru the use of patented technology that supports the creation of synthetic APIs against numerous data targets. Kapow?s customers include forward thinking Global 2000 clients and innovative start-ups disrupting existing markets.
We are looking for a smart, creative, strategic Product Marketing Manager to help manage a highly innovative portfolio of enterprise software products and solutions in the emerging Big Data arena.
We?re looking for a strong blend of technical understanding and strategic marketing to adeptly position, message, and drive new business with a keen focus on solving business challenges without getting bogged in product features and functions.In order to be successful in this role you have marketing in your DNA, have a strong entrepreneurial spirit, an instinct for revenue generation, a strategic mindset, and are a forward thinker capable of instilling your passion for the products and company in your marketing programs, messaging, and collateral.
This position requires a strong knowledge of Big Data Market Segments, Data Integration challenges, SaaS and Cloud application integration, BI dynamics, and unstructured data transformation), as well as working closely with and supporting sales and partners.
Business Leadership ? Manage solution areas with P&L ownership mentality managing marketing budgets, go to market planning, lead gen, and market growth
Messaging and Positioning ? differentiate your product/solution, create compelling customer value with messaging that is credible and resonates with target audience
Thought Leadership ? as a storyteller, describe in customer language value propositions and business benefits that resonate from the individual contributor to C-level execs for website material, blogs, and bylines
Product Evangelism ? serve as the spokesperson for our product and evangelize with customers and press, and at conferences and user groups
Competitive Intelligence ? understand competition and industry to build a winning strategy for your products
Customer Advocate ? understands customer needs, pain points, and opportunities
Collateral Creation ? Product and sales presentations, event collateral, whitepapers, webinars, web videos, product demos
Sales Enablement ? support selling efforts with the latest tools, messaging, and assets
Program Management ? juggle multiple projects, meet deadlines, deliver results
Selling ? your ideas and strategy (it?s not easy being revolutionary)
Computer Science/Engineering BS or BA/BS in Marketing (MBA highly desirable)
3-5 years product marketing experience in enterprise software
Strong knowledge of Big Data, Application Integration, Saas, Cloud, ETL, Data Integration, Business Process Automation, Financial Services, Health Care, OSINT
Startup company marketing highly desired
Confident public speaker
Demonstration of strong performance and growth in prior roles and academics
This is an individual contributor role reporting to the Director of Product Marketing
Consideration for a Sr. Product Marketing Manager role dependent on experience
This role would be located in the Kapow Software headquarters in Palo Alto, CA
We offer competitive salaries & incentive compensation plans, great benefits, a flexible work environment, a state of the art product, and a high energy environment.
If this sounds like you, we'd like to talk to you.
||260 Sheridan Avenue |
Palo Alto, CA 94306