Manager, Search Marketing Zipcar
THIS JOB HAS EXPIRED Search Manager ? SEO & SEM
Department: Marketing Job Grade:
Reports To: Sr. Manager, Member Acquisition FLSA Status:
At Zipcar, we are all about our members. The Search Manager will be part of the team responsible for the development, implementation and management of Zipcar?s member acquisition strategies. This person will oversee all SEO and SEM strategy development, implementation, tracking and performance. He/She will serve as an expert in search engine optimization and search engine marketing through insights and analysis, and should have strong proven experience managing dynamic and complex SEO and SEM campaigns. The right person will ?own? the search strategy and have a strong passion for delivering quality search traffic to Zipcar sites in support of the domestic and international markets where Zipcar operates.
The ideal Zipster for this role will be a self-driven, go-getter who is creative, curious and analytical. We?re looking for a very sharp and self-motivated achiever who combines a deep interest in business and passion for data-driven decision-making; with demonstrated strong analytical capabilities and meticulous attention to detail. This position will contribute at a very high-level but must also be comfortable rolling up his/her sleeves and being in the weeds.
Duties and Responsibilities
Responsibilities include but are not limited to the following:
Analyze, optimize, and grow search engine marketing (SEM) campaigns.
Drive new ideas and processes to improve performance of SEM campaigns, including account structure, bidding, ad copy and keyword development.
Perform detailed analysis to make quantifiable optimization decisions.
Devise targeting logic, regularly testing various changes to incentives, creative, offers, messaging, etc. across various website, mobile and campaign components.
Develop, own and execute a comprehensive SEO strategy and roadmap; Manage and monitor all SEO projects and deliverables (local through international / multi-language; across devices, etc.).
Conduct ongoing SEO audits / assessments and implement SEO best practices.
Work with engineering resources to ensure technical SEO best practices are properly implemented on newly developed code.
Collaborate with content marketing teams to drive SEO in content creation and content programming.
Improve website architecture, content, linking, internal linking architecture, page construction, meta-data content and other factors to improve SEO positions for target keywords.
Obsessively monitor and report on performance; Provide reporting updates ensuring all recommendations and resulting actions are identified; ensure consistency of measurement (troubleshoot when necessary).
Maintain oversight of SEM / SEO marketing spend vs. budget monthly and quarterly.
Strong understanding of marketing approaches to customer acquisition
Experience with managing large scale performance based SEM campaigns as well as building and growing a comprehensive SEO presence.
Advanced experience with campaign / bid management, keyword research, optimization and analytics tools (Google Analytics, Optimizely, Marin, etc.)
Deploys rigorous testing methodology that drives continuous improvement.
Ability to operate at tactical level while taking a strategic viewpoint
Experience managing vendor relationships
Strong analytical skills, business acumen and the ability to analyze data to spot important trends and opportunities; Strong aptitude for developing and aligning meaningful metrics to initiatives and ideas
Ability to work in a dynamic, fast changing environment with a strong attention to detail, communicate effectively and work well in a cross functional environment
Ability to identify, prioritize and efficiently manage time to focus on critical tasks
Advanced proficiency with standard business software (Excel, PowerPoint, Access)
Requirements & Qualifications
3-5 years of experience in a data-driven digital marketing environment; membership acquisition marketing experience strongly preferred (minimum 3 years dedicated to SEM / SEO)
Bachelor's degree required, advanced degree preferred, quantitative background preferred
||Boston, MA |
THIS JOB HAS EXPIRED