Manager, User Acquisition - Mobile Mesmo, Inc.
THIS JOB HAS EXPIRED The main focus of this role will be on mobile acquisition and retention, though you?ll also get the chance to work on projects that include a broader look at the general GSN customer base.
Use monthly budget to acquire new mobile users with high lifetime value
Manage advertising partners ? select which networks to work with, get into product queue, launch test budget and monitor results on a daily basis
Report daily results for downloads, purchases and advertising results to stakeholders
Work with the PR and Design team to create pitches and design creatives for mobile products
Develop new copies for marketing communications in app stores and in ads
Monitor reviews from customers and convert into actionable changes to the app
Understand the available data (Flurry, App Stores, and Internal Database Reports) and convert into product changes
Work with web retention team to improve the app retentions
Review competitors for their differentiators and best practices
Learn from constant industry shifts by keeping up with industry reports, articles, and webinars
Manage marketing interns and support customer service
Build mobile app strategies that maximize promotion resources
||San Francisco, CA |
THIS JOB HAS EXPIRED